Sri Lanka Telecom, the people’s choice of telecom service brand

Sri Lanka Telecom, the nation’s only truly integrated telecommunication service provider was adjudged as the “People’s Fixed line / CDMA Telecom Service provider of the Year” at the SLIM-Nielsen People’s Awards 2011 held last week at the Waters Edge, Battaramulla.

The unique significance of this award conducted jointly by the Sri Lanka Institute of Marketing (the professional marketing body in Sri Lanka) and AC Neilsen (the largest marketing research company in the world) is that the nominees for the awards and the winners are selected by the people themselves, thus reflecting the people’s choice of favourites and the top-of-the-mind brands. Thus, with customer centricity being at the heart of the awards, it seeks to encourage organisations and marketers to be more customer focused and better understand customers’ needs and develop their products and services in line with those unique needs and expectations.

SLT has taken giant steps especially in the recent past to embrace customer centricity into the very heart of its business, across all levels and divisions of the organisation in order to become a more customer centric and market driven company that understands the desires and expectations of its customers. Bagging this award for successive years is proof of its ongoing commitment and dedication towards this goal.

Greg Young, CEO of SLT commented, “We are proud and privileged to receive this award this year. We extend our heartfelt thanks to the people who have put their trust in SLT enough to select us as the winner for the “People’s Fixed line /CDMA Telecom Service provider of the Year”.

At SLT, we believe in providing our customers with quality, choice, efficiency and most importantly, overall value for money.

This continues to drive our strategy to enhance customer experience by being responsive, trustworthy, efficient and reliable; and delivering a quality, innovative and market-focused product portfolio.

We assure our customers across the island of our continued commitment towards understanding your needs and exceeding your expectations in delivering product and service excellence.”