Ritzbury supports Asian Junior Squash Championship

Monday, 24 January 2011 00:01 - - {{hitsCtrl.values.hits}}

Ritzbury, has given a sweeter look to the 15th Asian Junior Team Squash Championships by joining as the principal sponsor of the event.

The championship tournament will take place from 25th - 29th January ‘11 at the newly constructed 06 court international standard Squash Complex of the Sri Lanka Air Force Base in Ratmalana and will be open for both men’s and women’s categories. This year the championship has attracted a record number of entries higher than all other previous Asian squash events.

A total of 23 teams from Asian Squash Federation member nations are billed to take part in this international event. Among them are Malaysia, Hong Kong, India, Pakistan, China, Singapore, Japan, Korea, Chinese Taipei, Jordan, Kuwait, Iran, Iraq and the host Sri Lanka.

Ritzbury brand custodian Nilupul De Silva, Senior Brand Manager, Ceylon Biscuits Limited said “as the sponsor of the Junior National Squash Championship for the last three years, Ritzbury is proud to be associated with the Asian Junior Team Squash Championships which is to be held in Colombo. This is s great opportunity for our players to compete with the best talent in the region and further develop their skills.”

“The game of Squash has seen a tremendous resurgence both in terms of public interest and popularity in Sri Lanka, lately. As a brand that connects with the juniors of this country Ritzbury is happy to be associated with this year’s Asian championships. We hope this will give a great opportunity to our players as well as coaches and referees to gain international exposure in the game” said Nadeeja Karunathilaka - Asst. General Manager, Marketing (Cakes & Chocolates) for Ceylon Biscuits Limited. Karunathilake also said the international recognition Ritzbury achieved in the FMCG category during the recently concluded World Brand Congress, encouraged them to pursue more global initiatives such as this sponsorship.

Among the strong local contingent are Sri Lanka’s top ranked junior players. The 15th Asian Junior Team Squash Championships 2011 are expected to feature some great squash and memorable performances of a very high standard, especially with the participation of top ranked players from many Asian countries.