Now advertising goes on condoms

Monday, 21 March 2011 00:22 - - {{hitsCtrl.values.hits}}

NEW YORK — A condom maker is taking the truism “sex sells” very literally.

A new line of the contraceptives puts advertising not just on the wrapper, but the latex itself.

Graphic Armor’s new Picture Condoms meet all FDA requirements, and it claims they’re the first to feature full-colour images on the latex.

They’re starting with a condom branded with the rock band Kiss that shows Gene Simmons’ tongue unfurled. Another Kiss version featuring bandmate Paul Stanley is slated for June. Adam Glickman, CEO of condom retailer Condomania, says the creators are in talks with entertainment companies, energy drinks and designers to put logos and messages on the condoms. They come in a 3-pack for $7.99.