Mega promotions at Alpha Orient Lanka shops at BIA

Monday, 29 November 2010 00:01 - - {{hitsCtrl.values.hits}}

Alpha Orient Lanka has kicked off a mega promotions at its duty free shops in the Bandaranaike International Airport in Katunayake.

“An exciting era has dawned at the Bandaranaike International Airport. A fascinating and a wide array of top end products covering Perfumery, Confectionery and many others will be made available to the discerning passenger; seeking a buyout of their seasonal Duty Free requirement and many more,” Alpha Orient Lanka CEO Dimantha Kinigama said at a ceremony to launch the promotion.

Alpha Orient Lanka the leading Duty Free Retailer at Bandaranaike International Airport, has launched a mega promotion to coincide with the BIA Shopping Festival which commenced on 15th November 2010. A Rolex watch worth 1 million rupees and daily prize giveaways of Gold Coins are part of this mega promotion. Customers purchasing goods to the value of US$60 stand a chance to win daily prizes via scratch cards and a Rolex Watch worth 1 million via a grand raffle draw at the end of the promotion period.

The array of promotions also includes 40% off on selected perfumery products and many more. Special seasonal gifting products are on offer for passengers providing a choice for their Christmas gifting purchases for their loved ones. Some seasonal special packs include Lindt, Toblerone confectionary, Dior, Estee Lauder, Chanel perfumes, South African and Australian Wines etc.

The promotion was inaugurated recently Airport and Aviation (Sri Lanka) Limited Chairman Prassanna Wickramasuriya as part of the BIA Mega Shopping Festival.

This shopping festival which has been organized for the first time by outlets at the departure lounge at the BIA in collaboration with the Airport and Aviation Services aims to promote Sri Lanka as a unique shopping destination.

“We are confident that our airport is on par with international airports in the region and as such, having a promotion such as this seasonal bonanza is the first step in a series of seasonal events that we hope to give all passengers traveling through our doors. Tourism has played a excellent part in the growth and development of the country and the airport plays a vital role as it is the first point of arrival to our country and the last place that passengers spend time prior to returning to their respective country. BIA shopping festival, together with Visit Sri Lanka 2011 will be a precursor to an array of events we would initiate at BIA to promote tourism in Sri Lanka,” Wickramasuriya said.