Two leading academics from the London College of Fashion commenced an eight week course on Continuing Professional Development (CPD) at the Moratuwa University on Thursday.
The LCF’s Manager of International Educational Consultancy Dr. Lynne Hammond and Director of Fashion Business Resource Studio Dr. Julia Wolny assisted by Dr. Nirmali de Silva from the Moratuwa University are conducting the course.
The topics include ‘The Business Environment and Entrepreneurs,’ ‘Marketing your Apparel Business,’ ‘Understanding your Customer,’ ‘Business Modelling,’ ‘Pitching and Presenting Business Ideas and Concepts,’ ‘Case Study Analysis of Successful Brands’ and ‘Branding Concepts and Strategies’.
The project is being funded by the British Council to support the growth of entrepreneurship in Sri Lanka.
Dr. Hammond said that the CPD unit would focus on three key elements; namely, the founding of a new fashion business, the development stages of a fledgling business and how to foster professional management within a maturing small fashion business.
“Upon successful completion of the CPD unit, individuals should be able to evaluate a new business opportunity and assess the idea’s viability as a business; apply professional planning and management skills and knowledge needed for a new business; be able to communicate the business strategy and operations to stakeholders through verbal or written communications, recognise the needs for the internal and external team required for a micro or small business; and appraise practice and skills to project their future within the industry,” Dr. Hammond added.
Delegates will be expected to produce a business report that explores new business models and evaluate the challenges and conditions that are critical to sustainability and survival, she said.