Land Rover has signed on as an Official Sponsor of the Rugby World Cup 2011 in New Zealand, and a top-level Worldwide Partner of the Rugby World Cup 2015 in England.
Land Rover’s support of both tournaments extends the company’s strong association with rugby worldwide. In addition to sponsorship of the last three British & Irish Lions Tours to South Africa, New Zealand and Australia and sponsorship of the Emirates Airline Dubai Rugby Sevens, Land Rover has also enhanced its role of Official Vehicle of England Rugby, Premiership Rugby and the UK’s Land Rover Premiership Cup in recent years.
As part of the deal for RWC 2011 and RWC 2015, Land Rover will supply vehicles to support the organisers, teams and officials. It is the first time that the popular car manufacturer has been involved with Rugby’s showcase tournament.
“We are delighted to be welcoming Land Rover to the Rugby World Cup family. This long-term partnership with an internationally recognisable brand further enhances the enormous prestige and attraction of Rugby World Cup in the global market place,” said Rugby World Cup Limited Chairman Bernard Lapasset. “Land Rover is a true champion of Rugby from community to elite level and we look forward to working closely with Land Rover to promote Rugby around the world across two tournaments that will position Rugby in new markets around the world, reaching out to new communities and audiences.”
John Edwards, Global Brand Director, Land Rover, added, “The company is proud of its ongoing support of the sport from a grassroots level to the elite game and it is fitting that the world’s finest all-terrain vehicles - sold in over 160 markets worldwide - are now supporting the world’s ultimate Rugby competition.”