Lafarge picks out its stars at dealer convention

Lafarge Star Awards was held recently where strengths of Lafarge Mahaweli Cement’s distributors, agents and dealers whose commitment has made Lafarge Mahaweli Cement a sought after product in construction were recognised.

A total of 74 distributors and 35 exclusive agents were recognised for the year 2010.

An elaborate star theme was prominent at the convention which was held at the Samudra Ballroom, Taj Samudra Hotel. The deco and even certificates and trophies carried the theme adding glitz and glamour to the event that was attended by over 300 dealers, distributors and agents.

The ceremony began with a series of short documentaries detailing the widespread and successful global operations of Lafarge from its history, its network, corporate pillars to future plans. There were moments of interlude where troupes of dancers took to the stage, entertaining the audience.

Lafarge is a global producer of mainly cement, concrete, aggregates and gypsum with 84,000 employees, 79 countries and 2189 production sites worldwide. While it is world No.1 for Cement, the product also accounts for the group’s main vehicle for growth, accounting for over 50% in turnover. The corporate giant is a visionary enterprise, devoted to innovation and sustainable development. The company is responsible for the innovation of many patents and processes in the world of construction materials. Lafarge also works closely with NGOs such as Habitat for Humanity and WWF for the future in sustainable construction and engages in community development. The Eco Village in South Africa and the Peace Bridge in Seoul are just brief examples of the extent of their commitment.

Lafarge Mahaweli Cement is Lafarge’s Sri Lankan counterpart and has been a part of major construction projects such as the Victoria dam, WTC, Colombo Hilton and Kandalama Hotel. One of the leading cements in Sri Lanka, preferred by users for its reliability, convenience and efficiency, consumers swear by the fact that they can achieve a superior finish with Lafarge. Lafarge Cement is popularly known in the island as Marine Cement.

The highlight of the Star Awards was the awards ceremony where 71 certificates were handed out and, in addition, 36 trophies were awarded. The certificates were presented by the management and the trophies were handed out by Hedi Rafai, the Managing Director and Sarath Ratnayake, Sales and Marketing Manager, following a short address also by Hedi Rafai. As the finale, the award ceremony transcended into a pleasant evening of cocktails and fellowship.