IMEX updates promotional trends for Travel Trade Fairs

Sri Lanka Convention Bureau hosted Heather Gough and Oliver Horn, IMEX directors from Germany and UK to conduct a workshop for the Sri Lanka Tourism industry recently on the current trends in the promotional methods and modes in Tourism trade fair participation.

 The presentations were mainly focused on ways and means of getting optimum results with low budgets at a time the promotional budgets are cut by many organisations in various tourist destinations who are compelled to participate in trade fairs to showcase the destination and products .