The International Cricket Council (ICC) has ensured that news from the ICC Cricket World Cup 2011 will reach every corner of the globe by reaching an exciting agreement with Sports News Television (SNTV) and Reuters for the event.
These deals ensure news broadcasters around the world will have access to news highlights from matches, press conferences, player interviews and event-related stories providing up-to-the-minute information to a billion viewers all over the world.
“The ICC already has a long-standing relationship with SNTV and Thomson Reuters,” said Aarti Singh Dabas, ICC Media Rights and Broadcast Manager.
“We are glad to have both onboard for our flagship event as they have an excellent distribution and global reach, and have previously provided great support to all ICC events including those that form part of the Pepsi ICC Development Programme.
“These partnerships will ensure that news broadcasters and, through them, cricket fans around the world will have access to match highlights and other event news.”
SNTV Managing Editor Andy Parkinson said: “SNTV is delighted to have reached agreement with the ICC for such an important event. It continues the long tradition that we have of working closely with the ICC.”
Owen Wyatt, Global Editor, Sports Video at Reuters News added: “I’m delighted that we have reached an agreement with the ICC that will allow our subscribers access to match action from the ICC Cricket World Cup for use in broadcast news bulletins and online. Our aim for 2011 is to provide our subscribers with as strong a multi-platform offering as possible so this partnership represents an important milestone for our service.”
SNTV is one of the world’s leading sports news video agencies, providing seven bulletins a day of action, highlights and breaking news. Through its clients, SNTV’s material can be seen in more than a billion households worldwide in more than 180 territories.
Reuters, the world’s largest international news agency, is a leading provider of real-time, high-impact, multimedia news and information services to newspapers, television and cable networks, radio stations and websites around the globe. Reuters powers the world’s newsrooms with a global network of television journalists and camera crews delivering timely, quality video coverage to over 1,000 channels and affiliates.