Haycarb embarks on rebranding in global repositioning strategy

Tuesday, 26 October 2010 23:20 -     - {{hitsCtrl.values.hits}}

Sri Lanka’s globally-renowned activated carbon manufacturer Haycarb PLC has unveiled a new corporate logo and associated new marketing collaterals to support a strategic re-positioning that better articulates the company’s values, vision and personality in the context of its evolution into a world leader in eco-friendly purification solutions.

The predominantly Green new logo is a visual metaphor that represents the filtration process, symbolises Haycarb’s global reach and embodies the company’s wide-spectrum product suite -- a portfolio that encompasses all activated carbon based purification applications, the company said.

Launched in Colombo at the seventh International Distributors’ Convention of Haycarb earlier this month, the new logo will also serve as an emblematic catalyst for a new phase of growth leveraged on the company’s emphasis on striving for technical excellence, innovation and customer centricity in a greener supply chain framework and an environment of new opportunities and application requirements in the global market, Haycarb Managing Director Rajitha Kariyawasan said.

“This exercise is centered on the strong Haycarb name built over the last four decades for quality activated carbon and solutions across the globe,” he added.   “The company’s logo has changed several times to match the prevailing market dynamics.”

A member of the Blue chip Hayleys conglomerate, Haycarb is the world’s largest producer of coconut shell-based activated carbon. The company’s manufacturing facilities in Sri Lanka, Thailand and Indonesia are supported by marketing offices in the UK, Australia and USA.

Incorporated in 1973, Haycarb is the pioneer manufacturer of activated carbon in any coconut producing country. The company’s product range covers standard, washed, and impregnated carbons in granular, pellet and powder form.