Hameedia partners SLIM on ‘Mod-Tradi’

Wednesday, 16 March 2011 00:01 - - {{hitsCtrl.values.hits}}

Leading menswear specialist Hameedia recently joined hands with the Sri Lanka Institute of Marketing (SLIM) on its highly successful - “The New Mod-Tradi Consumer”, a forum of national importance where the country’s leading marketing and research experts discussed the relevance of understanding the changing landscape of Sri Lankan consumer to achieve high corporate performance.

In keeping with its superior brand excellence and excellence in dressing Sri Lanka men, Hameedia dressed the speakers and panelists at this well attended and packed-to-capacity forum. The main presentations were made by Prof. Uditha Liyanage, Shaheen Carder and Bathiya & Santhush while the panelists comprised Siddeeque Akbar, Imal Fonseka, Tharaka Ranwala, Srikanth Selladurai and Sajith Gunaratne.

Says Hameedia’s Managing Director Fouzul Hameed, “We have been very were pleased to partner with SLIM on this far reaching project. Grooming the speakers and panelists was a very interesting experience for us at Hameedia. Grooming doesn’t simply mean wearing ‘posh’ clothes. It also means complementing both the wearer’s profile and personality, and, the relevant event in mention, which we did in this case. The eight speakers and panelists were well-known personalities in their respective spheres and so we had to handle them as totally separate individuals. The continuous positive feedback we’ve got from the audience was thrilling and certainly spurs us to continue in our noble mission of dressing Sri Lankan men to look and feel their best.”

President of SLIM Rohan Somawansa expressed delight at Hameedia’s success in power dressing the speakers and panelists. “Hameedia has a proven track record of excellence. Being Sri Lanka’s leading menswear specialist, the Hameedia brand is one that has penetrated all four corners of the country and continues to attract men of all ages to its rapidly growing clientele base.”