Eurostar launches range of consumer electronics and home appliances

Wednesday, 12 January 2011 00:01 - - {{hitsCtrl.values.hits}}

Eurostar, one of the leading brands in the Middle East, announced the launch of its consumer electronics and home appliances range of products in Sri Lanka. Eurostar has appointed Ukaaye Pvt (Ltd) as its distributor for Sri Lanka.

Ukaaye is a well-known enterprise in Sri Lanka. Since 1996, Ukaaye has been distributing Eurostar satellite systems over the island, boasting a large customer group. As the next step Ukaaye has embarked on consumer electronics and home appliances distribution and expects good demand for Eurostar products.

The Eurostar range of products brings together state-of-the-art functionality with smart and slim designs to complement any home, giving the consumer value for money. The product portfolio comprises LED TVs, LCD TVs, plasma TVs, pure flat and super flat TVs, washing machines (fully automatic – front and top loading and semi automatic), air conditioners (split and window), microwave ovens, vacuum cleaners, DVD players, home theatre systems and room heaters.

Commenting on the launch of the new line-up, Raju T. Jethwani, Chairman of Eurostar Group, said: “Sri Lanka’s consumer electronics market is poised to see a double digit growth in 2011. We want to establish Eurostar as a formidable player in consumer electronics market arena in Sri Lanka. The Eurostar range of consumer electronic products and state-of-the-art home and kitchen appliances incorporates global standards and unique design at extremely affordable prices. The consumer will surely be spoilt for choice and will be able to enhance their lifestyle. We provide our customers an opportunity to live life to the fullest and this is aptly captured in the brand slogan – ‘Live Your Life.’”

Eurostar, headquartered in Dubai, UAE, possesses a state-of-the-art Research & Development Centre and logistics facility. With over 30 retail showrooms and a strong distribution network spanning across Middle East, Africa, Indian sub-continent and CIS, its commitment is to be closer to the consumer.

Eurostar is one of the preferred partners for most operators and large institutions within the Middle East and Africa for all satellite and consumer electronic products.

With more than 25 years of experience in the MENA region, Eurostar Group has successfully diversified into multifaceted and diverse business activities such as digital satellite receiving systems, consumer electronics, home and kitchen appliances, power back-up solutions, commodities, FMCG, perfumery and sandalwood, Pay TV, IT distribution, real estate, facilities management, express delivery services, retailing, tendering and projects and corporate sales.