DHL launches new marketing campaign

Monday, 24 January 2011 00:29 - - {{hitsCtrl.values.hits}}

DHL Express, the leading express services provider, has launched a new campaign that focuses on its expertise in combining global leadership with local expertise to help businesses across the region.

The “No One Knows” campaign targets small- and medium sized enterprises (SMEs) around the world, as well as key industry companies, and focuses on DHL’s unique knowledge of markets worldwide.

As trade volumes surpass pre-economic crisis levels on key international trade lanes, DHL is highlighting its cross-border shipping expertise for export oriented businesses, a statement said.

“The relevance of cross-border express services becomes clear to companies when they look into opportunities abroad,” said Ken Allen, CEO, DHL Express.

“DHL’s global capabilities and local knowledge can help companies set up fast-to-market delivery systems anywhere around the world. This is a central element of the campaign.”

The campaign starts at a time when recent trade data signals continuously strong export figures.

According to recent data released by the Transport Research Centre of the Organization for Economic Co-operation and Development (OECD), airborne trade between Europe and Asia, Europe and the Middle East as well as Europe and the Americas has gained momentum in recent months, despite the recent global economic downturn.

On particular trade lanes, such as trade routes from Germany, the UK and France to destinations outside the European Union, trade volumes have now surpassed pre-crisis levels in both directions. The data suggests a strong structural demand for higher-value fast-to-market goods, which typically travel by express, the statement said.

Gary Kemp, managing director, DHL Express Mena and Turkey, said: “As a global leader in logistics, DHL has the strength of a robust global network and a comprehensive portfolio of service offerings to fulfill the needs of our customers.”

“We are a strategic partner and trade facilitator to SMEs and companies across industry sectors that leverage on our network to expand their business footprints beyond borders,” he added.

DHL will run a series of advertisements to manifest its time-critical cross-border express shipping capabilities.

In addition, it will also stress its competencies in specialized full-range services for industries, such as health care/life sciences, technology, oil & energy and the automotive industry.

The DHL campaign, which was conceived by the agency 180 Amsterdam, will run as a global campaign in 30 countries including key markets such as China, India, Brazil, Mexico, UK and Germany.