BOC rated most valuable brand for the third year running

Monday, 23 May 2011 00:00 - - {{hitsCtrl.values.hits}}

Brand Finance Lanka recently released its annual rating of Sri Lanka’s most valuable brands for the seventh consecutive year.

BOC topped the table for the third consecutive year, with a value of Rs. 16.7 billion and a brand rating of AA +.

The research for Sri Lanka’s most valuable brands is carried out through the financial information that is available in annual reports and through a market research study that is conducted. The analysis is carried out by financial analysts in London.

The brand value is a point in time valuation using the royalty relief methodology, whilst the brand rating provides investors with the future outlook for the brand and indicates the ability of the brand to attract future revenue for the business.

BOC Chairman Dr. Gamini Wickramasinghe said: “Whilst this is a useful independent verification of our standing, the insights provided by Brand Finance is a valuable tool as it enables us to strengthen ourselves by focusing on the key levers of brand value generation in the competitive financial services market. We believe that the brand can indeed play a significant role in this endeavour. This study also shows that Government enterprises can compete effectively with the private sector and emerge on top.”

Brand Finance Plc was founded in London in 1996. It is now the world’s leading independent brand valuation and value-based marketing consultancy, offering a wide range of services in the fields of marketing finance to branded companies globally. Brand Finance Lanka is a subsidiary of Brand Finance Plc which operates in Sri Lanka.