Asian branding guru Martin Roll to visit Sri Lanka

Tuesday, 1 February 2011 09:40 -     - {{hitsCtrl.values.hits}}

World renowned business and branding strategist, corporate and marketing advisor, thought-leader and speaker, Martin Roll is due to visit Sri Lanka under the auspices of The Management Club to conduct two seminars on strategic brand building.

 The seminars, aimed at Company Directors, CEOs and top Marketers, will bring forth Roll’s immeasurable knowledge and experience in setting out the role of corporate boards and essential strategies for developing strong Sri Lankan brands that can go global.

Currently heading his own global consultancy business in Singapore, Roll brings with him valuable visions on value creation through brand equity, driven by tremendous global experience and insights.

Having facilitated business leaders and organisations to think bold on future strategies by building and managing successful businesses through iconic brands, Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage. He has advised corporate boards of the world’s largest companies including many corporations in Asia, accumulating more than 20 years of management experience. He also specialises in leadership, innovation, organisational excellence and brand equity, its close link to management and how it drives outstanding performance to deliver shareholder value.As author of the compelling global bestseller ‘Asian Brand Strategy’, he has proven himself a guru on building brands in the Asian context. Roll is currently writing two new global management books. One discourses the important interface between branding, leadership, strategy, and the role of the CEO, while the second discusses the role and position of the Chief Marketing Officer in management, which is set to change dramatically in the future.

To be held at the Cinnamon Grand Hotel on the  22nd of March 2011, the CEO’s Forum on “Business & Brand Leadership: A New Paradigm for CEO Success” will examine the fast changing face of business in Asia and the benefits of brands and innovation in the newly emerging Asian business landscape. It will discuss ways of sustaining shareholder value and delivering attractive returns to shareholders through effective branding and adopting a leadership style and mindset of today’s dynamic Asian CEOs to drive a shared vision throughout the organisation.

The morning seminar, aimed at Marketers and senior managers with brand building responsibilities will focus on “10 steps to build strong global brands: A New Approach”, and will explore the importance of an unique brand promise, achieving outstanding brand delivery and how the  entire company can ensure that its multiple and cross-functional actions are channeled towards this goal.

Roll will elaborate on case studies on Asian brands and illustrate how the Asian company can employ branding as a catalyst for leadership and long-term performance in new markets. In this light, Roll’s vast professional and industry expertise will prove most advantageous for Sri Lanka’s ‘nation brands’ which need to be promoted on a global platform such as Sri Lanka Tourism, Sri Lanka Apparel, Ceylon Tea and other Sri Lankan specialties such as gems and cinnamon.  The seminars will also benefit Sri Lankan companies who want to take their brands into global markets.

The seminars are organised by The Management Club with its associate clubs based in Mt. Lavinia, Kalutara, Negombo, Kandy.

This professional businessman’s Club works through their network to bring together professional managers, enabling them to interact with one another and develop management, leadership and business skills, increase personal worth and provide high value to their working environments. One of the key tasks of The Management Club is to provide management programmes of value that can benefit Sri Lanka’s management community.