Asian branding guru Martin Roll due in Sri Lanka

Wednesday, 23 February 2011 00:16 -     - {{hitsCtrl.values.hits}}

The overall business climate today is changing more rapidly than ever forcing companies to respond and evolve more quickly.

Customers are at their most demanding while companies are struggling to face these challenges while surviving the competition.

As a world renowned thought leader in value creation through brand equity driven by tremendous global experience and insights on such situations, Martin Roll has helped boardrooms to enhance shareholder value and create sustainable competitive advantage.  

Roll is a leading global expert on leadership, strategy and branding, with vast international knowledge and experience. He advises top executives, organisations, corporate boards, management and managers at all levels on creating successful and competitive business strategies. He further advices on financial value creation and strengthening market position through iconic brands and branding.

Roll is due to visit Sri Lanka on 22 March. Under the auspices of The Management Club, he will conduct two seminars on strategic brand building, aimed at company directors, CEOs and top marketers.

Roll facilitates business leaders and organisations to ‘think bold’ for future strategies. An  MBA from INSEAD,  more than 20 years of management experience and the combined value of being an experienced international business strategist and senior advisor to corporate boards of the world’s largest companies places him atop the ladder of brand experts.

Roll is also a highly accomplished speaker, presenter and moderator of panel discussions. Doubtless he is a valuable contributor to any senior management discussions on leadership, innovation, growth, organisational excellence and brand equity.

Examples of Martin Roll’s keynote addresses are the Global Leaders Conference in Mumbai (November 2006) where he was lined up as one of the 5 international speakers along with Tom Peters, Rudolph Giuliani, Carly Fiorina and Lou Gerstner. Martin Roll spoke at the World Knowledge Forum in Seoul (October 2006 and 2007) More recently, he was keynote speaker at the Global Brand Forum in Singapore along with Al Gore.

He was also a key speaker at the World Islamic Economic Forum in Kuala Lampur last year. He plays the role of advisor to corporate boards and top-management teams of Fortune 500 companies.

As author of the compelling global best-seller ‘Asian Brand Strategy,’ Roll has delved into and extensively researched frameworks for Asian branding and the winning formula for any boardroom, proving himself a guru on building brands in the Asian context. ‘Asian Brand Strategy’ was named ‘Best Global Business Book’ by Strategy & Business magazine. Roll is currently writing two new global management books.

Roll currently heads his own global consultancy business in Singapore cultivating his valuable visions on value creation through brand equity, driven by tremendous global experience and insights.

As a strider of the industry-academia continuum, he continues to deliver superior value to his global audiences, travelling 500,000 miles on all continents and addressing more than 100 global top-level conferences, every year. In this light, the Martin Roll seminars to be held in Colombo are a ‘not-to-be missed’ for boardroom members of Sri Lanka’s nation and corporate brands hoping to be promoted on a global platform.

The programme is sponsored by Sri Lanka Insurance, Bartleet Finance, Airtel, Odel, Richardson Projects, VisionCare, Ceylon Biscuits, Alpha Industries and Dimo, while the partners are Cinnamon Grand, Sunday Times/BT, MTV/YES FM and Bates Strategic Alliance.