LiMAX home appliances completes 2nd successful year of operation in August

Friday, 26 August 2016 00:01 - - {{hitsCtrl.values.hits}}

LiMAX is a well-known house-hold brand for all home appliances. LiMAX is the brand name of NSW Ventures Ltd., incorporated as a private limited company in Sri Lanka in August 2014.

This company was founded by three persons who decided to venture out their skills with wide knowledge and experience in the fields of Administration and Finance, Strategic Planning and Sales and Marketing. They successfully faced the competition and today have become one of the largest trading houses in Sri Lanka to supply a range of high quality home appliances at affordable prices from international manufacturers.

The Managing Director said that at initial stages it was difficult to negotiate prices as their order quantity was insufficient for negotiation and thereby unable to exercise any buying power.

At the beginning they confined sales to locally manufactured items such as clothes racks, extension wire codes, TV antennas, etc. Subsequently, they expanded their product range to many items consisting of stand fans, wall fans, electric jug kettles, dry iron, rice cookers, gas stoves, mixer grinders, emersion heaters, TV antenna, ironing boards, clothes racks, extension wire codes, high powered CFL/LED bulbs, vacuum flasks, sub-woofers, radios, DVD players, multi plugs, energy saving lamps, whistling kettle, sandwich maker etc.

All these products are from selected international manufacturers having visited their respective factories which strictly conform to Sri Lanka Standards. The locally manufactured TV antenna is specially made to suite any part of the country with improved technology for clear reception.

At the dawn of the third year of operations, the company is planning to start manufacturing a selected home appliance with foreign collaboration. The company hopes to launch into printing trade with the introduction of digital printing etc. These new ventures will contribute to the national economic growth and create additional job opportunities to people.

The management keeps a close repo with employees so that discontented persons could solve their problems amicably by discussions. They believe in team work which has been strength for the current development. The company sponsored annual overseas tours are offered to the sales team for their enjoyment and relaxation. Further an annual trip is also offered to all categories of employees to keep their morale and satisfaction at the best.