Sunday Dec 15, 2024
Sunday Dec 15, 2024
Wednesday, 13 March 2019 00:00 - - {{hitsCtrl.values.hits}}
Idea Group of Companies that offers Sri Lankan consumers revolutionary and environmentally friendly roofing products unveiled its innovative roofing product branded Veera, which comes with the payoff line ‘Friendly waves at any length’.
The Veera product was unveiled at the Idea Group’s sales outlet at ‘Construction – 2018’ trade exhibition held at the Sirimavo Bandaranaike Hall.
Veera became a household name soon after its launch since its attributes surpass that of other products in the marketplace.
As a new development, the Veera prime mover promotional vehicle commenced its operations recently by visiting every town, creating awareness on Veera roofing products.
An expert team will travel in the vehicle to explain to masses benefits of Veera roofing. These benefits include eco-friendly nature, the wavy shape loved by local consumers, softness, affordable pricing in the marketplace and the availability of Veera roofing in any length.
Veera is a 100% Sri Lankan product that perfectly blends with diverse climatic conditions in the country. Veera roofing solutions are endowed with the ISO 9001:2015 international standard certification.
Veera product also has guaranteed safety attributes and durability. The outer layer of Veera sheets is made with ASA (Acrylonitrile Styrene Acrylate) that offers heavy resistance to sunlight and maintains coolness inside the house.
Revamped Veera roofing products that bring a better finish to any roof can now be obtained in any preferred length. Overlapping is not needed now when thatching a roof with Veera, thus the roof is better protected to stop seeping of water. Consumers can now obtain a square foot of Veera roofing at Rs. 110. Veera roofing sheet does not contain attributes that stimulate cancer.
Veera is ideal for any climatic condition. It does not contain iron elements hence it is rust-free and can be used by customers who live in coastal areas and areas that experience frequent rain. Households using Veera roofing product will experience less sound when raining.
Veera products can be obtained in brick red, dark brown and dark green shades. No repainting is needed and the thatching process is very economical.
All these benefits for customers will be explained by the crew who visit customer doorsteps in the Veera prime mover awareness vehicle.
Idea Group of Companies introduces 100% Sri Lankan manufactured products to the marketplace. Consumers from any economic background could benefit from its green-oriented roofing products.
Idea Group, with over 400 Sivilima and Siyana showrooms throughout the island, has the largest network of branches that cater to people of diverse social status. Idea Group introduced Sivilima brand in 2013 and within five years it became a top-of-the-mind brand. Under the SLIVILIMA brand, i-Panel and i-Roof and an array of other related products are manufactured. These include green-oriented roofing products and interior decorating solutions.
