ACL Cables launches online sales channel

Inaugural sales orders place by Sunil Kumarage (on right) and Lasith Karuatilake (left) Also present at the occasion were ACL General Manager Sales and Marketing Lakshman Bandaranayake, Sales Manager Ashoka Pathmakumara, Brand Manager Shavinda Senanayake and Area Manager Manjusri Chandrathilake 

Creating another revolution in the cable industry, ACL Cables PLC, Sri Lanka’s number one cable manufacturer, launched its own e-commerce platform designed to help customers personalise their buying experience.

The ‘ACL shop online’ e-commerce platform can be accessed through the ACL corporate website (www.acl.lk/shoponline). This paves the way for the company to reach its customers more conveniently and efficiently and also provides a novel way of digitalising its sales effort. 

The inaugural online sales order was placed by two of the key account dealers of ACL, namely Sunil Kumarage and Lasith Karunatilake. 

For ACL it is a landmark event, as this is the first time creating their own online space, ensuring customers have easy access to the wide range of products. Previously, ACL products were available online only via third party listed e-commerce platforms. 

With the new e-commerce platform, all ACL customer segments namely dealers, consumers (house builders), electricians etc., can obtain all their product requirements at one location.

Customers are required to register their details on the ecommerce portal prior to shopping. This will ensure users to fulfil their requirements with ease during recurring visits and a seamless shopping experience. Nevertheless a general customer is given the option to access the shopping portal and purchase their requirement without a registration as well.  

Importantly, the shopping cart consists of the full range of products marketed and distributed by ACL Cables including domestic cables, switches, circuit protection devices, ceiling fans and all electrical 

accessories.

Commenting on the launch of the site, ACL Cables Managing Director Suren Madanayake noted: “As the industry’s innovator we always open doors for novel concepts and innovative platforms. This is one such occasion. With the prevailing situation within the country we believe that this will be helpful for our customers, especially to continue their usual construction activities without any delay. 

“The online platform will also provide convenience for all customers to process their requirements with ease since it is accessible through any device such as a mobile, laptop or desktop. We believe that in a tech savvy era the ACL e-commerce platform would prove to be a success amongst all our customers as they positively embrace this new channel.” 

Notably, this e-commerce platform is positioned as a separate sales channel for ACL apart from its usual dealer and distribution sales channels, which is the core sales operation of the company.

Providing an added bonus, all products listed on the site are priced at a special discounted rate below the usual maximum retail price (MRP) encouraging customers to visit often and purchase their requirements through the site. 

ACL Cables own 70% of the cable market share and revenue over Rs. 18 billion as a group. The company has evolved itself to position as a one stop shop organisation in the electrical manufacturing industry. In addition to its cable business ACL manufacturers and markets a range of switches, circuit protection devices, ceiling fans, and many other electrical accessories.