Zam Gems to glitter in China; to woo growing luxury market

Tuesday, 31 January 2012 00:00 - - {{hitsCtrl.values.hits}}

To tap the purchasing power of this growing class of increasingly sophisticated group of gem and jewellery consumers, Zam Gems said yesterday it was poised to enter the Chinese luxury jewellery market with their luxurious gem and jewellery collections with unique designs.

“Zam Gems is looking for more expansion through franchising in China in the near future,” a spokesman for the company said.

ZAM Gems dates back to 1976 when its Founder/Chairman Z.A.M. Refai began to retail the very best of gemstones mined in Sri Lanka, sold under the principles of trust and honesty, in addition to a commitment to uncompromising quality.

Over the past 35 years, Zam Gems has gained a reputation for a range of high quality coloured precious and semi-precious gems and diamonds, sold under the same founding principles, at all times ensuring that the reputation of the company is upheld.

Today Zam Gems has eight outlets, having expanded its network to Maldives, Malaysia, Qatar and Tokyo. It is synonymous for its firm dedication to maintaining stringent international quality standards and in creating innovative, modern and attractive designs, continuing to set the benchmark for the Sri Lankan jewellery industry.

Zam Gems has been participating at all leading international exhibitions and since 2009, the Company has participated at many exhibitions in China, namely Shanghai, Beijing, Hangzhou, Dalian and Kunming amongst others. Chinese consumers who pursue a quality lifestyle aspire for products of high value; as such, exquisite jewellery sets are expected to be among their prime choices.

The 260 staff across the company’s outlets speaks a number of foreign languages, thus making the visitor purchase process, that much simpler. The craftsmen, designers and goldsmiths at Zam Gems have the facility of fully equipped gem and jewellery laboratories, lapidaries and jewellery factories, from where they produce their world-renowned jewellery range.

Zam Gems proudly hosts some of the finest sapphires, rubies, cat’s-eyes, emeralds and alexandrites in the world, including the famous blue sapphire and a vast range of semi-precious gemstones, from amethysts to zircons, which are also to be found on display.

With the demand for beautiful and vivid coloured gem stones constantly increasing there is an opportunity to experience first-hand the finesse and beauty that Zam Gems has become synonymous with.

Zam Gems attributes the company’s success to their emphasis on high quality and customer satisfaction, ensuring strict quality control is always maintained. Every gemstone is examined in detail and graded by its experts before being approved for use in design and manufacturing.