World’s trend forecasting giant ‘The Future Laboratory’ to speak at South Asian Apparel Leadership F

• Future Lab among several international speakers to arrive for Sri Lanka Design Festival 2014

Sri Lanka Design Festival 2014 has announced that the world renowned trend forecasting and innovation consultancy Future Laboratory will be visiting Sri Lanka to speak at its prestigious ‘South Asian Apparel Leadership Forum’. Sri Lanka Design Festival 2014 (SLDF) has revealed that it will be launching the future of Sri Lankan fashion at the event this December; for this, SLDF is bringing down several world-class speakers to impart the most current knowledge in international trends to the local fashion, apparel and design sectors. The world trend forecasting giant ‘The Future Laboratory’ is among this prestigious line-up of speakers brought down for the event in December (www.thefuturelaboratory.com). Future Laboatory Co-founders Chris Sanderson and Martin Raymond are soon to visit Sri Lanka and share their global fashion insights with SLDF’s forum attendees. Sanderson and Raymond who are renowned across the world for their lively and engaging sessions, explain that their ‘job and passion is to help businesses navigate a path into the future’. Established in 2001, this dynamic duo have delivered a consistent service of in-depth analyses, insights and forecasts that has helped to shape the businesses of massive brands like Selfridges, Louis Vuitton, Sony, American Express, Marks & Spencer, General Motors, British Gas, HSBC global and The Body Shop, alongside leading agencies Edelman, Golin Harris and Consolidated PR. Future Laboratory is responsible for hosting the annual Retail Future Forum and was recently awarded the Retailweek award 2014. Future Laboratory has now been established as the leading entity for trends, insights and research. Future Laboratory’s success lies in being able to provide cutting-edge knowledge according to the changing needs of their clients parallel to the shifting trends and dynamics in consumerism. Sanderson and Raymond will provide an insight into the essential consumer knowledge to help Sri Lankan apparel makers understand the consumer of tomorrow and the kind of brand that they desire. This thought-provoking analysis on brand trends and identity trends will provide a wealth of knowledge that will become imperative for the first few years of building a brand. To hear the world’s top trend forecasting entity, first-hand and engage with their knowledge, join the South Asian Apparel Leadership Forum on Saturday, 6 December at 9 a.m. at SLECC. For apparel industry professionals, fashion designers, fashion entrepreneurs or those looking to launch their own brand, this forum will provide the fastest path to the brand-led future. For tickets and more information, call SLDF Secretariat on 0115867772/3, visit them at 29, Lauries Road Colombo 4 or log on to www.srilankadesignfestival.com. Sri Lanka Design Festival 2014 will be held between 5 and 7 December at SLECC, Colombo with the Ministry of Economic Development, Export Development Board, Sri Lanka Tourism and Sri Lanka Apparel as Key Stakeholders. Brandix Lanka Ltd. and MAS Holdings are the Official Fashion Industry Patrons while other supporters include Coats Thread Lanka – Official Thread & Zip Partners, GT Nexus – Official Technology Partner, Daily FT/Daily Mirror/Sunday Times – Official Print Media, MTV/MBC – Official Electronic Media, Mount Lavinia – Official Venue Partner, Triad – Official Communications Partner, Cheryl Gooneratne Hair & Beauty Academy – Official Hair & Makeup, Sunshine Travels – Official Travel Partner and Pico – Official Exhibitor Logistics Partner.