Triumph’s T-Shirt Bra goes wild on colour at Odel

Tuesday, 27 March 2012 00:04 - - {{hitsCtrl.values.hits}}

Triumph launched its new exciting collection of T-Shirt Bras at Odel, Alexandra Place on 10 March 2012. A series of interactive games and quizzes were utilised for consumer engagement and exhilaration. The excitement of the wild met the city chic with this captivating new collection at Odel this weekend.

Triumph’s sexy T-shirt Bras have gone delightfully wild in bold new animal prints and dramatic colours which consist of two animal prints and four bra styles that will set you on the prowl for a fashionably exotic adventure.

There are a wide variety of styles to choose from along with a matching brief, many featuring versatile, changeable straps that can be worn as halters, cross back, single shoulder or strapless together with the Maximisers and push up Bras that will boost the wearer’s inner and outer confidence.

Made from sensually soft and incredibly smooth Sensitive Fabric, the bras featured in this collection offer the smoothest finish, so they will remain secretly hidden underneath.

What’s even wilder is that because Triumph is committed to saving one square meter of rainforest for every one meter of Sensitive Fabric used, the wearer can look incredibly hot and save the precious environment at the same time.

In collaboration with the Italian manufacturer of Sensitive Fabric, and the world Land Trust (a non-profit organization), Triumph is working to save some of earth’s natural assets through the production of fashionable, fun and caring underwear.

Go on the prowl with a bold assortment of exotic new spots and stripes available in exuberant shades and striking combos from sexy black and white zebra prints, to ferociously chic panther pink, energetic lime green and daring blue.

These super smooth, fashionable and totally fun innerwear is now available at all Triumph Exclusive Stores as well as leading retail chains such as Odel, Nolimit, Glitz, Fashion Bug, Cool Planet and Beverly Street. It will be also available at selected independent fashion retail outlets across the country.

Triumph’s innate desire for perfection, combined with 125 years of understanding the intimate needs of women around the world, allowed the brand to earn global reputation in the lingerie field as the benchmark for quality and perfect fit, bringing new confidence and beauty to women all over the world.

These stunning colours, irresistible styles, and thoughtful little extras will keep the consumers at the edge of fashion. It’s a wild obsession! Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph, sloggi, Valisère and HOM. Triumph employs 37,500 people; in 2008, the company achieved a turnover of CHF 2.37 billion.