Triumph launches dangerously beautiful ‘Wild & Sexy’ collection

Tuesday, 13 September 2011 00:00 -     - {{hitsCtrl.values.hits}}

Triumph International Lanka Pvt. Ltd. launched its latest collection of T-shirt bras on the 1 September 2011. The new collection is described by fashion pundits as totally gorgeous and super-sexy, and is meant to be the perfect accompaniment to all the latest catwalk trends.

The captivating ‘Wild & Sexy’ collection delivers a playful, fresh feel giving modern women a new kind of confidence and bringing more fun to fashion through a sexy stand out-feline leopard print.  The ‘Wild and Sexy’ collection offers the latest fashion fun with four T-shirt bra designs and is available in two feline prints. T-Shirt Bra 3 WHU is a wired half cup versatile bra for everyday use. T-shirt Bra 3 WDP is a multi-way bra that compliments any outer garment while T-shirt Bra 3 P is a non under-wired bra that offers total comfort to the wearer and Maximizer Bra 3 WHU is a double push-up with maximum boost. These come with a matching brief – Fashion 3 Hipster.

These T-Shirt bras offer the ultimate in function and fit, with a choice of different options in cuts, boost and cleavage, to work perfectly with any outer garment. An assortment of versatile halter necks, cross back, single strap and strapless styles will capture the attention of the shoppers.

Through the ‘Wild & Sexy’ collection, Triumph is turning a serious endeavour into something that is fabulously lustrous and fun while preserving the balance of the global eco system.

As part of the ‘Sensitive EcoSystem’ project – a rainforest conservation partnership between Triumph, Italian fabric specialist Eurojersey and the non-profit organisation World Land Trust – one square meter of rainforest is saved for every one meter of ‘Sensitive’ fabric used.

Speaking at the launch Triumph Sri Lanka General Manager Shalindra Fernando said: “The new ‘Wild & Sexy’ collection is a fantastic supplement to our total range as it extends the ever-popular animal print to innerwear. The prints are sensuous and trendy and it allows Triumph users to look and feel incredibly sexy while contributing to the worthy cause of preserving our eco-system.”

This fantastic new collection is available at all Triumph Stores as well as leading retail chains such as Odel, Nolimit, Glitz, Fashion Bug, Cool Planet and Beverly Street. It will be also available at selected independent fashion retail outlets across the country.

This year, Triumph proudly celebrates its 125th anniversary of tailoring female self confidence by making beauty perceptibly visible. Drawing on its renowned expertise in the design and manufacture of perfect underwear, Triumph constantly strives for innovative trendsetting designs and is the benchmark for quality and perfect fit.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph, sloggi, Valisère and HOM. Triumph employs more than 36,500 people and achieves a turnover of CHF 2.2 billion (2010).