Triumph inspires up and coming designers through Dragons and Butterflies

Wednesday, 16 May 2012 00:08 - - {{hitsCtrl.values.hits}}

Triumph, one of the world’s leading lingerie and shape-wear brands, challenges young students from all over the world with the fifth Triumph Inspiration Award, the industry’s leading design contest in lingerie. The national preliminary workshop for all Sri Lankan participants was held on 2 April at the Galle Face Hotel. The national finals will be held on 25 May in the presence of a renowned jury of fashion, design and media.

The national winner will go on a journey to Shanghai in October for the International Grand Final to compete against 31 contestants during a fashion show and event attended by world known celebrities, international press and Triumph trade partners.

Triumph International Lanka, is geared to bring out the best in the fashion and design industry in Sri Lanka by bringing together students of The Academy of Design (AOD) to display their talents and artistic vision by challenging them to conceptualize a unique lingerie showpiece for the year’s theme which will be Dragons and Butterflies.

First the participants present their designs of Dragons and Butterflies to a national panel of fashion and design experts in Sri Lanka, whose names are yet to be announced. This will be collaboratively conducted by Triumph, MAS Design Studio and AOD.

Dragons and Butterflies are not only quintessential Chinese symbols, but also act as opposing elements. These striking opposites have the potential to express the exciting encounter of East Asian and oriental culture meeting the West.

Founded in 2008, the annual Triumph Inspiration Award (TIA) is a fantastic platform for design students from all over the world to showcase their talents on a global stage. The event itself is now a fixed item in the global fashion calendar and hence has grown tremendously in stature in the past five years.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph, sloggi, Valisère and HOM. Triumph employs more than 36,500 people and achieves a turnover of CHF 2.2 billion (2010).