Sri Lankan Tourism and ICC Cricket World Cup 2011: Where is the digital and social strategy?

Tuesday, 1 March 2011 00:01 - - {{hitsCtrl.values.hits}}

There is a lot of discussion about how the ICC Cricket World Cup 2011 hosted in Sri Lanka (which is the venue for 11 matches set to be played in various locations) will bring in an international presence and drive tourism into the country.

When I glanced through the weekend papers, I came across articles quoting international media and tourism experts, saying that there will be a boom in Sri Lanka’s tourism industry due to the World Cricket Cup matches held during the months of February and March