Sony redefines home entertainment experience with new range of TVs

Wednesday, 9 July 2014 00:16 -     - {{hitsCtrl.values.hits}}

  • Siedles launches latest Sony Bravia 4K and Full HD models
Promising to redefine home entertainment experience, global leader Sony yesterday launched a new range of televisions and its sole agents Siedles Ltd. said it was the most exciting introduction. Among the latest range unveiled yesterday were three new series Bravia 4K TVs and six new Full High Definition (HD) TVs. Sony said the new range offers matching crisp, beautiful visuals with big, powerful sound thereby bringing cinematic content to the home and has a bevy of new features that will appeal to the discerning consumer. Sony Sri Lanka Representative Office Chief Representative M. Razali, Siedles Ltd. Managing Director Nimesh Udeshi and Director Rajan Udeshi officiated at the launch. Razali said Sony has raised the stakes in the TV market with a compelling line up of new products that will increase the appetite and experience of consumers. He said Sony is synonymous with cutting-edge innovation, technology and design. Rajan said future of television was 4K with more content coming up to offer unforgettable and superior experience. He said some of the matches of the on-going FIFA World Cup in Brazil (for which Sony is an official sponsor) were 4K content. “With the Government embracing digital standards for television, 4K content in Sri Lanka will also grow,” he added. Sony Marketing Coordinator Neomi Muthukuda said Sony remains the number one consumer electronic brand in Sri Lanka for the past three consecutive years as per Brand Finance rankings and among top 10 consumer brands overall. “The new TVs unveiled will redefine home entertainment experience,” emphasised Siedles Ltd. Marketing Officer Kamal Gunawardena who explained the range of new features of Bravia 4K and Full HD TVs, all of which symbolises cutting edge excellence in picture quality, sound, design and usability. Brand new technology Offering a brightness range up to three times brighter than a conventional LED TV, X-tended Dynamic Range PRO technology available in the BRAVIA X9500B series is a brand new technology which achieves a much higher dynamic range of brightness, with higher peaks and deeper blacks through the use of its unique backlighting algorithm that further enhances picture quality. The BRAVIA X9000B series has built-in X-tended Dynamic Range which will let users experience new expressions of light that shines under the graduation for more detail, more colour, and heightened realism. Users will also be treated to a wide gamut of colours on screen with TRILUMINOS Display that offers pure, bold colours to evoke the entire scenes’ emotions. With the realistic and lifelike reproduction of shades of red and emerald greens, truly brilliant picture quality is achieved when coupled together with X-tended Dynamic Range PRO. “Wedge” structure TVs Selected models of this year’s line-up will incorporate the new innovative “Wedge” structure – a form factor which was designed to increase stability in an era when screen size continues to increase. By lowering the TV’s centre of gravity, Sony was able to achieve a smaller pedestal size than conventional TVs, allowing for a wide variety of installation options, despite a large screen size. In addition to increasing design options, the TV’s sound quality has also been improved. The wedge shape increases capacity and is used to incorporate a large speaker to provide deeper, more powerful sound, unprecedented for a flat-screen TV. As speaker capacity gets larger, the bass becomes richer and distortion is reduced, enhancing customers’ TV viewing experience. All six of the new 4K models offered by Sony will incorporate the powerful picture processing engine, 4K X-Reality PRO, which uses a combination of unique up-scaling and super resolution technology from Sony to offer any content in beautiful and stunning 4K resolution. The 2014 Full HD BRAVIA line-up also promises big, powerful sound with the use of ClearAudio+ technology, which combines a variety of Sony’s unique audio digital processing technologies to produce high-quality sound. Moreover, the entire new range of BRAVIA TVs are now equipped with the new DVB-T2 tuner, which delivers better picture and sound quality. In addition, the new TVs will support the latest HDMI standard, HDMI 2.0, which gives them the ability to display 4K/60p content. This is a standard which is ideal for fast moving content such as sports. The TVs are also compatible with MHL 3.0, which supports 4K output from smartphones and tablets. In addition to these features, the new models are equipped with a new decoder which supports HEVC and can playback 4K/60p contents from Internet streaming services. New BRAVIA TVs has One-Flick Entertainment, the feature allows viewers to quickly select their favourite channels, or browse content across nearly any source in the home. Viewers can also operate the accompanying One-Flick Remote Control in an intuitive fashion, as they would a touchpad or smartphone. By flicking up and down, viewers easily access content from digital broadcast, DVR, local/personal files and online content. In addition, just touching an NFC-enabled smartphone or tablet to the One-Flick Remote Control will allow viewers to display content stored on a mobile device such as photos, websites, music and movies, on the best screen. The 4K LED TVs from Sony are available at Siedles/Sony Flagship Showroom, No. 150/3, Ward Place, Colombo 7.

 Sony unveils world’s first 63x optical zoom camera in Sri Lanka

The world’s first 63x optical zoom camera was introduced by Sony to the Sri Lankan market Siedles Ltd. Sony said the Cyber-shot H400 camera has an incredible 63x optical zoom range – the highest ever in a compact digital camera. Apart from being easy to carry the bridge-style Cyber-shot H400’s huge 63x zoom (equivalent to 24.5-1550mm focal length in 35mm format) stretches from wide angle to super-telephoto, accommodating any conceivable shooting situation. Siedles Ltd. Marketing Officer Kamal Gunawardena said the new camera has the exact “touch and feel like a DSLR camera.” Optical Steady-Shot cuts the risk of blurred, jittery pictures – even at high zoom settings or when you’re holding the camera at arm’s length. Users will enjoy richly-detailed 20.1 megapixel photos that bring every memory to life. Or simply press the dedicated ‘Movie’ button and film crisp HD video clips to enjoy on TV or share on the web. All that shooting power doesn’t come at the expense of comfortable handling and easy operation. The contoured DSLR-style body feels great in your hand, with an ergonomic grip you’d expect on bigger, more expensive cameras. As an extra touch there’s an electronic viewfinder to help frame scenes accurately, even when you’re shooting outdoors in blazing sunshine. Intelligent Auto takes the guesswork out of achieving top-quality results. The DSC-H400 automatically recognises a wide range of shooting scenes, taking care of exposure and other settings so you can focus on what’s happening in front of the camera. The high-capacity X-Series lithium-ion battery provides power for around 300 shots between charges – giving you more opportunities to capture the action in everyday situations or while you’re travelling. If you’re out and about with friends, Party Mode automatically adjusts sensitivity, exposure and colour for vivid memories of those fun evenings together. Advanced Flash boosts the camera’s sensitivity, effectively extending flash range to make further-away subjects appear brighter. It’s handy for indoor shots or dusk where your camera’s built-in flash can struggle to reach the action. Sony also launched the new DSC-H300 which combined the best of a compact camera and a DSLR-inspired body. It also features a high optical zoom and resolution for high quality panoramic shots.