Otara continues support for Earth Hour Sri Lanka

Otara Gunewardene, a renowned Sri Lankan entrepreneur and the Founder of ODEL and Embark, pledged her support for Earth Hour Sri Lanka, for the third consecutive year. Otara was nominated as a brand ambassador for Earth Hour in 2014 and since then, she has inspired thousands of Sri Lankans to join the Earth Hour initiative. 

This year, Earth Hour is focusing on inspiring people to use their power, to change climate change. Many local and global personalities have supported the initiative in different ways. From Sir Richard Branson to Miranda Kerr to Leona Lewis to Sachin Tendulkar to Amir Khan, celebrity ambassadors have always been a big part of Earth Hour’s campaign to get people involved.

As a supporter of Earth Hour, Gunewardene calls upon all individuals, businesses and local communities to participate in Earth Hour’s monumental ‘switch off’ on Saturday, 19 March between 8:30 p.m. and 9:30 p.m. local time. 

Commenting on the importance of Earth Hour, Gunewardene stated, “Last year was the hottest year on record and Earth’s average temperature is increasing faster than ever before. We hear reports of extreme weather conditions from all over the world and we see our precious coral reefs and wildlife species disappearing day by day, right in front of our eyes. Global warming is no longer a concern of the future. It is happening right now, as we speak. 

“It is altering our sea levels, the balance of our eco systems, as well as our weather patterns, all of which will have a serious impact on our daily lives. It is time to take action. Let’s make a pledge to protect our plants and trees and to do our bit to reduce, reuse and recycle. Let’s go beyond the hour.  Do not think for a minute that you alone cannot make a difference, it is the little things that we do together that will make a big impact.”

Gunewardene is focusing on spreading awareness about the importance of Earth Hour online and she is creating a call to action across all of her social media platforms. A week-long series of posts will be made to educate individuals on the significance of Earth Hour and the importance of addressing global warming and climate change before it’s too late.  Additionally, Gunewardene will deliver a video message which will highlight the current environmental issues that are being faced and she will stress how imperative it is to address them by protecting the planet. 

When it comes to going beyond the hour, Gunewardene and the Embark team have put a series of sustainable initiatives in place at their office. 

Commenting on Gunewardene’s support for the cause, Earth Hour, Sri Lanka, Country Manager Abdul Qadir Uvais stated: “Earth Hour is about the power of an interconnected global community that comes together to drive real action for the future of our planet.  It’s an honour to have Otara supporting the initiative once again and we look forward to working with her to inspire others to join the global Earth Hour community.”

To support Earth Hour 2016 individuals, businesses and local communities are requested to help spread awareness about climate change through their social media platforms by visiting ‘www.earthhour.org/climateaction’ to add their voice to the campiagn and also by switching off non essential lights between 8:30 p.m. to 9:30 p.m. on Saturday 19 March. By signing up on the website and participating in the global ‘switch off’, Sri Lankans will be able to join millions of others from around the world to demonstrate their commitment to saving the planet.  

This mass action is not about saving electricity for an hour but is about bringing people together and giving them the opportunity to show their commitment to reducing their environmental footprint on the Earth.

Use your power and join the mission to protect this planet. For more information or to pledge your support visit www.earthhour.org and share your stories on www.facebook.com/EarthHourSriLanka.