Odel launches Loyalty Card

Odel, Sri Lanka’s favourite fashion and lifestyle retail chain, has launched a Loyalty Card which rewards regular shoppers at its stores with ‘Loyalty Points’ which can be redeemed easily at any of Odel’s 18 stores.

With these Loyalty Cards, customers can accumulate Loyalty Points on qualifying purchases at all Odel stores in the country excluding the outlet at the Bandaranaike International Airport.

Odel founder and CEO Otara Gunewardene (left) presents an Odel Loyalty Card to Yehali Sangakkara

Under the scheme, a purchase of Rs. 100 earns one Loyalty Point. At the point of redemption one Loyalty Point is equivalent to Rs. 1, a considerably higher value than that assigned by many loyalty schemes operating in the country at present, Odel said.

“The loyalty of our customers has been the biggest source of encouragement to us over the years,” said Otara Gunewardene, Odel founder and CEO. “We are now rewarding that loyalty to give better benefits and an improved shopping experience.”She added that the introduction of the loyalty scheme at the peak shopping season of the year would enable customers to start accumulating points immediately.In addition to exciting points, the Loyalty Card will expose its users to numerous exclusive promotions and discount offers that Odel is planning to launch in the upcoming months, the company said.

Any customer who makes a purchase of over Rs. 100 and is more than 18 years of age is eligible to sign up for a free Odel Loyalty Card at any of the Odel and Odel Luv SL stores. At the flagship store at Alexandra place, customers have the option of using iPads which have been deployed at the store to apply for the card. Customers can accumulate points without the card by simply giving their loyalty card number, but they must present the card to redeem Loyalty Points. Loyalty Points cannot be earned or redeemed for purchases of food, beverages or gift vouchers at Odel outlets or for online purchases via the company’s website. A minimum of 100 Loyalty Points must be accumulated in order to redeem points for goods at an Odel store.

The Odel chain in Sri Lanka comprises of a department store at Alexandra Place, outlets at Kohuwala, Maharagama, Mount Lavinia, Moratuwa, Panadura, Nugegoda (Warehouse), Dickman’s Road, Ja-ela, Majestic City, Crescat (Backstage), Battaramulla, Kiribathgoda, Wattala, Kandy and at the Bandaranaike International Airport and a ‘Luv SL’ outlet at the Dutch Hospital Shopping precinct.