Nippon Paint gives the colours of life

Nippon Paint this week announced it will be launching its second ‘Trend Beyond Colours,’ unveiling nine key colour palettes featured across three inspirational palettes: ‘We Are One,’ ‘New Eco’ and ‘Wonder-Lust’. 

The nine colours are forecasted to drive utilisation across various industries and applications in 2016 and 2017.

The nine trend colours were curated and handpicked by more than 50 design professionals, colour experts and enthusiasts from all over the Asia Pacific Region, including the Philippines, Malaysia, Singapore, China, India, Hong Kong, Thailand, Taiwan, and Japan, held at the Asia Pacific Chroma Zone Colour Forecasting Workshop 2015 in Japan earlier this year.

Nippon Paints strongly believe that their customers are the reason for their success over the last century with ‘Innovation, Service, Leadership’ being their three main principles – principles that will very soon make Nippon Paint household brand across the globe.

Nippon says painting is an emotional thing. Hence the strategy to portray that Nippon Paint is “more than paint”. In the past when one was making painting decisions, they were choosing colours. Now it is not just about choosing colours, it is about choosing the effects.

‘Trend Beyond Colours’ will be broadening its horizons at the Annual Award and Exhibition of SLIA - Architect 2017. 

Archt. D.H. Wijewardene, Vice President of SLIA graced occasion of unveiling the ‘Trend Beyond Colours’ on 15 February at Cinnamon Grand by Nippon Paints and more than 50 leading architects participated at the event. 

Nippon Paint also plans to further contribute to spark the creative talents of young Sri Lankans, by sponsoring three young architects to spend 3 months with reputed Asian Architectural Practices through the ‘Asia Young Designer Awards’ with the collaboration of University of Moratuwa and Sri Lanka Institute of Architects (SLIA).

Colour marketing is now a global trend and Nippon Paints is a market leader in the category in the Asian region. Moreover, various innovative products such as Nippon Paint 3-in-1, Medifresh and Weatherbond Algaeguard, have won prestigious awards such as the ‘CIOB Green Mark’ and Singapore Green Label.  

Nippon Paints has been very innovative in terms of presenting their consumers the ease and convenience of choice through the launch of I Colour Visualiser, a specialised online digital tool and mobile app that will help take its decorative and environment-friendly coatings closer to tech-savvy customers. 

Today, Nippon Paint is one of the largest paint manufacturers in Sri Lanka and the parent NIPSEA Group manufactures sells Nippon Paint products in 15 Asian countries. 

 “As the total coatings expert, Nippon Paint continuously pushes the boundaries of paint and colours to pioneer and redefine the Asian palette, inspiring consumers to re-think paint and re-create possibilities on all surfaces. Colours form a very big part of the Asian culture and Asia is one of the fastest-growing continents in the world, both in terms of size and population, comprising almost two-thirds of the seven billion world population. This further reinforces the reason why it is important that Asia forms its own unique colour palettes to drive the trend in terms of colour application or expressions,” said Raja Hewabowala, Managing Director, Nippon Paint Lanka said.

The Asia Pacific Chroma Zone Colour Forecasting Workshop was organized by Colour Marketing Group (CMG), the leading authority in identifying, understanding and forecasting colour trends, in collaboration with Nippon Paint. 

It is the only convergence of Asian professionals to create an Asian Palette specifically for the region, and the forecasted colours form an important reference point that influences colours used across a wide range of industries from automotive, fashion to electronic gadgets as well as for architectural and interior spaces. CMG and Nippon Paint held the first Workshop was held in 2014, resulting in the inaugural ‘Trend Beyond Colours’ 2015/16.

“Nippon Paint’s ‘Trend Beyond Colours’ 2016/17 captures the region’s essence, from its beautiful landscape to its increasingly connected people driven by technology. Essentially, the ‘Trend Beyond Colours’ makes it easier for consumers to create their own masterpieces with a little more vibrancy. The forecast colours are also relevant across multi-platforms, multi-industries as manufacturers and designers recognise the growing value of Asian consumers and businesses through colour applications,” said Hewabowala 

Pix by Bhanuka Kirinde