Nation branding: Way forward for a higher yield for all industries

Tuesday, 1 March 2011 00:01 - - {{hitsCtrl.values.hits}}

The establishment of a country’s image can be done only through a coordinated effort from all key sectors of a country. Therefore, it is the right time for Sri Lanka to establish such a process.After ending a 30-year-old conflict, Sri Lanka now faces the challenge of establishing a new image in the world. This image is vital and helps to draw in new investors, tourists and other opinion leaders. However, it is indeed a challenging task.