Land Rover on the catwalk at Colombo Fashion Week

Tuesday, 12 March 2013 01:17 - - {{hitsCtrl.values.hits}}

The Range Rover Evoque, which won the coveted World Design Car of the Year, as well as the 13MY Freelander 2 with its premium new look and feel, will be amongst the ‘models’ on display at the annual Colombo Fashion Week, when Land Rover once again comes forward to sponsor what has become one of the most anticipated events not just in Sri Lanka, but in the region!

“The Range Rover Evoque is the fashion icon of the brand and it is the most awarded vehicle to date. Frontier Automotive are excited at the opportunityof showcasing both the Evoque, as well as the 13MY Freelander 2 at Colombo Fashion week,” said CEO Sheran Fernando, presenting the sponsorship cheque to Colombo Fashion Week President Ajai Vir Singh.

“Colombo Fashion Week has always maintained that its sole purpose is to create opportunities for local designers and to be the platform for brands that are synonymous with fashion. Hence Land Rover is an obvious partner,” said Singh.

Land Rover, in a first for the industry, brought international designer Victoria Beckham in to design the luxurious interior of the Range Rover Evoque. Victoria Beckham went on to design a special edition Evoque and now along with Zara Phillips is a Brand Ambassador for this iconic vehicle.

“The Land Rover brand is the epitome of luxury, design and craftsmanship and is a perfect partner to the Colombo Fashion Week, an event which is targeted at an elite group who understand and appreciate these values,” said Fernando.