Kelani Cables export first consignment to Australia

Wednesday, 22 August 2012 02:08 - - {{hitsCtrl.values.hits}}

Kelani Cables PLC, Sri Lanka’s leading cable brand, sent their first cable consignment to a leading Australian electrical contractor recently.

This was the very first time a local company exported cables to the domestic cable market in Australia and the consignment was produced to meet the Australian standards. This project was carried out as an integral part of their global market acquisition program in the cable industry.

Kelani Cables PLC has their footprints in Japan, India, African continent, Bangladesh and Maldives. Kelani Cables PLC has established their representative based in Maldives and operates a distribution network which is a significant achievement. The revenue generated through exports exceeds 15% of the total revenue of the company and this is an exceptional percentage compared to the other players in the market.

A ceremony was held at Kelani Cables office to mark the first consignment to Australia and Chief Executive Officer, Mahinda Saranapala addressing the media said: “Getting into the international cable market and a massive development of exports within a very short period of time is a testimony to the quality of our products. We started to export our products a couple of years back and the remarkable growth we achieved and the increased number of countries and suppliers was due to the high standards of our company and the commitment to meet the standards of each country that we export to. Today the export revenue is around 15% of the total revenue and our aim is to bring that to 25%.”

Enlightening the gathering, Sales Manager (Exports), Devinda Lorensuhewa said: “This consignment to Australia is a part of the export project initiated by our CEO, Mahinda Saranapala. The company that we sent this consignment is a giant in the construction industry in Australia and the high quality standards that we maintain was a key aspect in securing this deal. We are the proud supplier of enamel winding wires to Noratel Group, a global manufacturer of transformers which has operations in 12 countries with staff strength of over 2,750, America and Europe being the main market for their products. Transformers operate without any intervals so that the raw materials have to be the best in order. We believe that the success we have achieved and the confidence of the leading cable users of the world will open new markets to Kelani Cables in the future.”

Kelani Cables is a 100% Sri Lankan own company serving the nation for 43 years manufacturing electrical and communication cables. Kelani Cables is the proud recipient of ISO 9000:2008 for quality, ISO 14001:2004 for better environment management and gold winner of Taiki Akimoto 5S award. Kelani Cable received the ‘Super Brands’ accreditation for electrical and telecommunication sector in year 2008.