Heladiv Tea Club to transform Lankan tea industry

Friday, 2 December 2011 00:00 - - {{hitsCtrl.values.hits}}

HVA Foods (Pvt) Limited today launches the flagship outlet of its Heladiv Tea Club (HTC) at the new shopping precinct and architecturally stunning former ‘Dutch Hospital’ building opposite the World Trade Center.

The HTC has been designed to reflect sentiments of eras past as well as to respect the modern constraints of contemporary style. The HTC has a threefold concept, which encompasses being firstly a Tea Salon, a Dessert Bar and a Boutique. The objective is to provide customers with the ultimate consumer experience; to simultaneously indulge and inspire.

Speaking about the launch the Chairman of HVA Foods Rohan Fernando said, “There is something special about deciding to go out and enjoy a good cup of tea in a relaxed space and feel like the ambiance has been carefully molded to cater to your own expectations. HTC hopes to be a venue that people feel comfortable in and will want to bring their friends and colleagues to share their experience with.”

Historically, tea orientated spaces have been more prevalent in most towns compared to coffee houses. However, in the recent past coffee has taken over as the front-runner for being a more commercial beverage with countless franchises opening around the world. Despite this, tea has not lost its place as a favored beverage amongst its loyal following.

“Over the years, tea has undergone a full 180-degree rotation in terms of the image it portrays and lifestyle it embodies. It used to be associated with fancy occasions, frills and frivolities of high society rituals. Tea has now managed to blend cultural divides and become a beverage that brings all different kinds of people together, sharing their mutual love for the comfort it brings before or after a long day. HTC embraces and celebrates this wonderful quality of tea and has built its brand ethos around it,” Fernando added.

“HTC also wishes to reintroduce the beauty of certain tea drinking rituals of the past that make the experience of its consumption and the feelings that it incites, with the public. We live in an age where health awareness is a major priority. Tea has many well-known healing properties, in addition to health benefits and it is important to HTC to promote good living and generate awareness around these factors,” he concluded.