Hameedia strikes Silver for ‘Local Brand of the Year’ at SLIM Awards 2011

Friday, 21 October 2011 03:10 - - {{hitsCtrl.values.hits}}

Sri Lanka’s only total menswear solution provider, Hameedia, struck Silver for ‘Local Brand of the Year’ at the glittering SLIM Brand Excellence Awards 2011 thus becoming the only clothing brand in Sri Lanka to win at this event.

This is the second consecutive Silver won by Hameedia at this event. Last year it won Silver for ‘Service Brand of the Year 2010’.

“This is parallely an endorsement of our constant commitment in delivering superior customer value through original, total men’s wear solutions to the Sri Lankan consumer. As a home grown 100% Sri Lanka brand, we’re delighted to be the only clothing retail brand to have won the prestigious SLIM Brand Excellence Awards two years in a row. We would have not achieved this milestone if not for our loyal customers, whose ever-changing needs have pushed us to strive for excellence,” said an elated Managing Director Hameedia Fouzul Hameed.

Marketing Manager Leroy J. Ebert added: “This is once again a national endorsement of our endeavour in building our brand, and also, our successful brand management efforts. Our team at Hameedia is both totally honored and humbled by this national recognition where all our efforts in developing the brand have been richly appreciated.”

Hameedia has achieved record growth since its inception 60+ years ago. Known for its strong principles and ethical standing on merchandising ‘Only Originals,’ Hameedia enjoys a very strong and loyal base ranging from connoisseurs to entry level males, becoming Sri Lanka’s first ever clothing retailer to further expand its presence beyond the South Asian region.