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Saturday Dec 14, 2024
Wednesday, 16 May 2012 00:26 - - {{hitsCtrl.values.hits}}
Sri Lanka’s leading menswear specialist, Hameedia, today prides itself in dressing third generation grooms. From the simple tailoring establishment which opened its doors in 1949, Hameedia has evolved over the years to occupy top slot as the country’s most sought after grooming specialist. This isn’t confined to grooms alone, but encompasses the entire gamut of men’s grooming for any and all occasions.
Marking this watershed in its journey through men’s fashion and grooming, Hameedia celebrates June – the month of weddings – with a novel campaign which encompasses the essence of sartorial elegance.
Aptly themed ‘Three Generations – The Tradition lives on…’ the campaign is three-pronged and focuses on tailor-made suits, ready-made suits and total grooming solutions.
Managing Director Fouzul Hameed said: “Recent research sadly indicates once again that nearly 90% of Sri Lankan bridegrooms wait until the last moment to choose their clothes. “This figure is alarming. While these are the last minute shoppers, only 10% of the prospective grooms spend time planning. This has to be avoided at all costs.”
Hameed reiterated that one’s wedding is undoubtedly the most important day of one’s life.
“One must thus endeavour to be a class apart. The complete wedding collection from Hameedia has been custom-made to ensure that one complements one’s bride. Unparalleled quality, style and fit are the hallmarks of our clothes. Be it ready-made or tailor made attire, we use the best of the fabrics and accessories which are used by the best of the brands around the world.”
‘The Grooms’ Studio’ situated at the Hameedia Flagship Store at No 34, Galle Road, Wellawatte is the first-of-its-kind in the region and caters to the most minute details of bridegrooms-to-be, literally from head to toe.
A prospective bridegroom can avail himself of the specialised consultancy services of Hameed and his experienced ‘Fashion Guides’ Grooming Team at ‘The Groom’s Studio’ with regard to every facet of a man’s grooming requirements. He will be advised on all his clothing needs from head to toe. This also includes the groom’s entire retinue, to complete the total picture.
The role of a bridegroom is not merely dressing well and looking great. Deportment and the complete look are critical. The experience at ‘The Groom’s Studio’ thus also includes key areas like hair and skin care, posture and manners etc since these too are critical components for the overall look. In fact nothing is impossible.
In keeping with its role as Sri Lanka’s leading menswear specialist, Hameedia offers a wide range of original brands – both international labels and also its own. This has enabled Hameedia to further cater to the personalised and diverse needs of the groom from suits, shirts, waist coats, cravats, bows, handkerchiefs and ties to belts, socks and even shoes. If you are looking for the best and complete grooming solutions, Hameedia is the place to be.
“With our 60+ years of expertise and know-how, we produce Sri Lanka’s best dressed grooms with the best possible wedding attire. We make them look and feel special on their special day. It’s the most important day of one’s life. One owes it to oneself to look one’s best and be different!” Hameed concluded.
