Creating customer value

Monday, 13 March 2017 00:02 - - {{hitsCtrl.values.hits}}

2nd in the Smart Manager series

IN-1 Russell Kerkoven together with Niluja Suthatharn from Learning Space in association with the Management Club, presented the 2nd in the Smart Manager series | Creating Customer Value.

The presentation covered touch points to drive the quality of customer experiences, and serve as the basis for the resulting relationship. By delivering valued touch points, the organiSation improves customer experiences. Better customer experiences lead to better results for both customer and company along customer journeys, which results in improved sales and greater customer loyalty and advocacy.

Savvy organisations realise that customer relationships can no longer be considered exclusively the domains of sales and customer. Savvy organisations know that they can best enhance relationships with customers by improving touch points across the entire enterprise.

Improving your customer relationships can deliver powerful results to your organisation. Most of the organizations gained market share in key markets and became the leader in customer loyalty and satisfaction through handling customer journeys positively.

An interactive session with the participants emphasised the importance of creating customer value.

The next in the series will be held on 5 April and the topic is ‘Communication’.

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