Avirate, a brand which prides itself on being 100% Sri Lankan, expanded its presence locally and internationally with Fashion TV on 27 February.
The exclusive fashion store which caters to the modern woman with its tag line of ‘high street sensuality,’ was proud to host Fashion TV at its flagship store.
Signing of the contract took place at its head office Timex Garments, which was graced by the Chairman Avirate Ashraf Sattar, and Director Avirate Anis Sattar. The contract was signed by Managing Director Avirate, Arshad Sattar and Fashion TV Senior vice President Asia Pacific Alex Ecker. CEO Asim Younoos, Communications Manager Sarinda de Silva, and Fashion TV Art Director Zev Manor (Fufu) were also present.
“One year and two months after the launch of our brand, we are proud to sign up with Fashion TV, Which is the fashion channel viewed and rated the best fashion channel globally,” Says de Silva.
“This year has been a landmark one for Avirate, The opening of our flagship store, and the Phonix City Mall Store in Bangalore, India, and our three Sri Lankan stores are the vanguard of an ambitious local and international expansion plan that will take Avirate to a much wider market, offering high street fashion while retaining the exclusivity associated with the brand,” de Silva added.
Younoos opined, “it is a pleasure to sign up with Fashion TV, as this enables the lady viewers of India, Sri Lanka and the world to see what types of unique dresses and an exclusive range Avirate has to offer,” Younoos went on to add, “Our strength is our ability to forecast fashion trends and see the satisfaction of the buyers.”
Avirate offers a range of day and evening wear, lingerie, accessories and shoes at its stores located in Sri Lanka and India. Avirate introduces weekly new styles of each seasons fashion in all its stores.