Aviraté enters India

International fashion brand takes high-street sensuality to Asian giant by launching flagship store at Indiranagar in Bangalore, Throws open an incredible range of Western wear and accessories for women

Aviraté, an international high-street fashion label, has announced its entry into India with the launch of the first flagship store in Bangalore.

The launch of this on-trend store, with its international range of fashion wear, coincides with the upcoming season and is bound to offer every woman a stylish and sophisticated experience she just would not want to miss. An adaptation from the Sanskrit word ‘Avirati,’ meaning sensuality, the Aviraté designed by Timex, encapsulates the essence and soul of the brand.

The store is located at No. 589, 12th Main, Indiranagar, Bangalore 560 038. Tel: +91 80 4203 2678/ 2679).

Matching international standards in design and quality, Aviraté appeals to every woman’s sense of style and sensuality with the best of International fashion. The Aviraté range includes an extensive selection of day and evening wear, lingerie, shoes, bags and is set to become the one stop shop for all fashionistas.

Keeping on par with global trends and styles, launching a new collection every season along with new styles weekly, Aviraté brings a spectacular fashion experience that goes beyond borders. Aviraté believes in designing clothes for ‘real women’ and caters to a vast size range to flatter every shape and size because at Aviraté it is not about selling, it is about accentuating the inherent sensuality of a woman.

The Aviraté store in Bangalore is the first and only store in Bangalore to offer a personalized shopping experience for every woman who walks through the doors. Customer service representatives are trained to offer expert style advice and assistance. This gives each client the freedom to express herself through a wide and versatile range of fashion wear, whilst offering her the comfort of expert advice, should she require it. Step in to Aviraté and be transported to the international world of fashion in an instant.

The flagship Aviraté store in India is fitted out with clean spacious interiors, great lighting and modern fixtures. It will not take you long to spot all the hot styles on offer. So step in and be transported to the international world of fashion and glamour. The brand intends to fill a gap in the market by delivering international fashion and high-street trends with high quality and great value. Aviraté will also have another store at Phoenix Market City, Whitefield, Bangalore, by December 2011.

Aviraté offers a dress to fit every occasion. From floral print sundresses, embellished cocktails dresses, one-shoulder dresses to flowing maxi dresses – there is a dress to complete every look. Dresses range from Rs. 1,800 to Rs. 8,500.

Aimed at giving fashionistas that little something extra, the exclusive ‘Aviraté Collection’ uses premium fabrics and limited edition designs and silhouettes. Embellishments are hand crafted in great detail with special attention to fit and shape. Fabrics include silk; chiffon and organza are used to make sure the gowns accentuate your sensuality.

The Aviraté lingerie collection is classy yet captivating; pretty, yet provocative; simple yet stimulating. Whether for everyday wear or special occasions, Avirate’s exclusive lingerie collection includes baby dolls, bras, corsets, briefs and thongs. Each item infuses a sense of satisfaction, confidence and femininity.  The lingerie is priced between Rs 600- 3400.

From casual halters to satin tops, the brand offers a selection of tops, blouses and tunics to suit every occasion. The ultimate wardrobe essential has to be a great fitting pair of jeans. Wear them day or night, casual or formal – jeans are a must-have for every season.

Also on offer is a great collection of shorts for a relaxed, casual look or be a true fashionista in a romper. Pencil skirts, short skirts or maxi skirts – you name it and Aviraté has it! Find the length that suits you from the skirt collection. Tops and shirts range from Rs. 700 to Rs. 3,600; jeans are priced between Rs. 1,700 and Rs. 2,600 and skirts from Rs. 1,200 to Rs. 3,600 and pants between Rs. 1,700 to Rs. 4,400.

No outfit is complete unless it’s accessorised! Transform your outfit with a printed scarf, a practical bag or a fabulous pair of shoes and, of course, don’t forget the bling. Pick from Aviraté’s extensive selection of accessories including shoes, bags, belts, scarves and a selection of the finest fashion jewellery to add that touch of sparkle to your ensemble! Shoes cost between Rs 1600- Rs 7700; handbags between Rs 1200- Rs 6500, scarves – Rs 300- 1200 and jewellery between Rs 400- 2700.

With a young and dynamic team of designers who keep a close watch on the latest International trends, Aviraté offers fashionistas in India the finest in Western wear. The brand introduces new styles each week, ensuring customers find something special every time they visit the store. The clothes are manufactured in company-owned factories in Sri Lanka.

The flagship Aviraté store in India is designed for your shopping pleasure with clean spacious interiors, great lighting and modern fixtures and it will not take you long to spot all the hot styles on offer. So step in and be transported to the international world of fashion and glamour. The brand intends to fill a gap in the market by delivering international fashion and high-street trends to stores with high quality and great value.

Aviraté launched its first international store in Sri Lanka in 2010. Aviraté has since boldly paved the way for a new era in fashion that appeals to every woman’s sense of style and sensuality.

Aviraté is distributed and marketed in India exclusively by Fashion 365 Pvt. Ltd. Aviraté launched its first international store in Sri Lanka in 2010. The brand is a venture by Timex, one of the top five apparel manufacturers of Sri Lanka. Partnering with some of the biggest names in fashion, such as Espirit, Wallis, M&Co, Jones New York, Diesel and Marks & Spencer, Timex is also amongst the top 10 apparel manufacturers in the world.

Driven by a vision par excellence, Timex’s commitment towards continued growth and exploring new possibilities in the fashion stage led to it winning the National Chamber of Exporters of Sri Lanka Award (NCE Export Award) in 2006 and the All Star Award in 2007.