Members Speak on 22 March to focus on ‘Commercial performance and branding’

Monday, 26 February 2018 00:00 - - {{hitsCtrl.values.hits}}

Graham Marshall will speak on the importance of brands and the brand management process in improving the commercial performance of organisations.

Brand communication and its development is just one part of the brand process. Nurturing profitable brands demands good commercial understanding.

As a thought-provoking speaker, Graham is a guest lecturer at MBA and graduate programs and was a lecturer for the Chartered Institute of Marketing (CIM) UK examinations. The combination of knowledge, professionalism and the ability to read an audience has made Graham take on the role of moderator and speaker at a number of business forums.

Graham is also a consultant to independent organisations in the areas of strategy and marketing or branding. He is currently a Non-Executive Board Director and consultant to one of Sri Lanka’s leading advertising agencies, TBWA Sri Lanka. He is also a Member of TMC Colombo.

All members are welcome to listen, learn, enjoy, interact and network as well as to invite guests.

This presentation will be held on 22 March at 6.00 p.m. at the VIP Lounge of the Galadari Hotel. Members are requested to confirm their participation early with the TMC office by calling Pradeep or Joseph on 011 5860000 or by emailing [email protected].