CIC Chicken introduces 3 new packs rebranded ‘Besto’

Tuesday, 10 September 2019 00:15 - - {{hitsCtrl.values.hits}}

In a move to be more customer-friendly with more convenience, CIC chicken (www.cic.lk), the ‘trusted broiler chicken with real taste’, has been rebranded ‘Besto’ chicken a couple of years ago. Advanced technology and international food safety standards have earned customers’ trust for CIC chicken as the highest quality available in the country, and ‘Besto’ stands as a unique brand for chicken and poultry products coming in three convenient packs as Family Pack, Pre-Cut Skinless, and Pre-Cut. The Besto Family Pack is a convenient 400g pack with chicken cubes, ideal for instant cooking. Besto Pre-Cut normal and skinless versions come as whole chicken cut in to 12 pieces.

“Today chicken is the cheapest available protein for Sri Lankans and CIC chicken is the least human-handled product in the island. Our processing plant is a state-of-the-art automated plant equipped with modern technology. We have automated many areas in chicken processing and use advance technology to retrain high quality of chicken meat,” says CIC Poultry Farms Ltd CEO Ajith Weerasinghe.

What is special about ‘Besto’ chicken is the fact that everything from chicks/chicken feed to broiler chicken is made within the company. CIC Poultry Farms Ltd. has its own feed production facility, breeding farms and hatcheries to produce day-old broiler chicks. The same quality management is applicable to each area, resulting in a high level of traceability for Besto Chicken. In addition to following all international standards pertaining to food safety, the company has obtained ISO 22000 and HACCP certifications. The broiler production is done under environmentally-controlled houses where light, temperature and air flow are regulated.

CIC Poultry Farms Ltd. is a subsidiary of CIC Feeds Ltd., and came into operation as a result of CIC Feeds aiming to become a vertically-integrated poultry enterprise. The first commercial farm was established in 2004 with the creation of 16 environment-controlled poultry houses operating with the strictest bio-security standards within a 50-acre block of land. A state-of-the-art automated processing plant was established in 2007.