Saturday, 28 December 2013 09:24
Serving mothers and children throughout the world for over 40 years
For over forty years, Farlin baby and mother care products have been marketed around the world to discerning mothers who have always opted to trust it as one of the world’s best known brand names. Today, in keeping with that promise, Farlin is engaged in producing well researched, innovative products that offer high quality and value for money.
In Sri Lanka, Farlin products have been marketed by Kiddies & Toys International (KTI) for over thirty years. KTI pioneered the baby and mother care market, commencing operations at a time when baby and mother care products were few and in between. Today, as the market continues to grow with newer, better products being made available, Farlin continues to maintain its cutting edge line up of products, each assured of outstanding quality.
The Farlin range of products is extensive and has been developed to suit every stage of a baby’s life with care, says Farlin Senior Business Development Manager Ajantha Wickramaratne, with particular focus on innovative breakthroughs and medical research. Farlin also owns and manages a paediatric hospital in Taiwan, enabling the brand to experience and understand child related needs. Farlin products are sold in over 80 countries and the brand is credited with pioneering some of the world’s best known technologically advanced designs for bottles and feeders.
Consistent product quality and attention to detail
Consistent product quality and attention to detail has been key strengths of the brand, says Wickramaratne who adds that Farlin has been able to capture markets with a mix of affordable pricing and a wide variety of products that are both practical and useful to mothers everywhere.
The company launched its top of line easy feeder in 1980, making it one of the world’s first mother and baby care companies to do so. In 2000, Farlin introduced the unique silicone feeder bottle that has since then become a favourite among mothers. The company’s unique product designing and manufacturing has consistently assured them the advantage in staying relevant to the fast changing customer needs.
From mothers to newborns and growing toddlers, Farlin’s range of products caters to the rapidly changing needs.
With a carefully developed range of feeding and weaning nipples that closely mimic nature, baby care and mother care products that are exquisitely designed to be functional as well as aesthetically pleasing to the eye, Farlin is today among the top few companies that cater to the child and mother care market extensively throughout the world.
Zero tolerance levels for mishaps
Farlin’s innovative range of pacifiers also contains one that ensures safety and protection from germs by self-closing upon impact. “The company understands the concerns of mothers everywhere about the safety and mobility aspects of the products they use for their children. The company has always striven to add value to the customers and has displayed a consistent commitment to quality and pricing,” adds Wickramaratne.
“The child and baby care market is a specialised one that also has zero tolerance levels for mishaps. That’s why we are always careful to ensure that our customers get only the highest quality and the best possible combination of price and availability at Farlin.”
“As elsewhere in the world, mothers in Sri Lanka are concerned about the mother and baby care products they buy. We have always assured our customers that when they buy Farlin products, they buy world-class quality that is never compromised. That has been the experience of our customers always. We will continue to offer that assurance to our customers at all times,” says Wickramaratne in conclusion.