TVS launches most intelligent bike Apache 200cc

TVS, the premier micro automotive company specialising in motorcycles, scooters and three wheelers, launched its much awaited motorcycle variant Apache 200cc to the Sri Lankan market.

Apache is an award-winning brand, having won the title of ‘Bike of The Year’ 10 times and ‘NDTV’s ‘Motor Bike of the Year 2017’, and was described as the most intelligent machine ever presented to Sri Lankan consumers. 

At its launch, the new model was lowered from a helicopter onto Mount Lavinia beach.

Apache RTE 200cc Bike Helicopter Landing at the Mount Lavinia Beach on 22nd Decmber 

Unveiling the new motorcycle at the launch, TVS Lanka Chief Executive Officer Ravi Liyange said: “The most versatile, visually electrifying, technically unmatched and most intelligent new variant in the premium Apache family will no doubt engage the Sri Lankan youth more than ever before. Poised to be a game changer in this segment, TVS Apache will set the benchmark even higher with emphatic design language, best-in-class technology and an arresting interplay of attractive graphics. TVS Lanka has been at the forefront of bringing new and relevant technology to Sri Lankan motorists. The company is defined by its state-of-the-art engineering, excellence in technology and superior quality of products. Our commitment to our customers is our primary focus. This launch is yet another reiteration of the TVS promise to deliver unique propositions to our customer.” 

TVSL Head of Marketing Hashan Haputhanthri said: “The bike has been designed to unleash the racing DNA among youth and technology which takes it from 0-60 kph within 3.9 seconds. The unique intelligent features of the new variant include a digital interactive system which provides a lap timer on remaining fuel, an ODC Meter, an alpha numeric message display start up message and system health check indicator, gear indication, clock, service reminder, low battery indicator, digital fuel level indicator, Pulse Digital Tachometer and a Trip1, Trip2, Top Speed, Shortest Time and Trip Fuel Indicator. The technology that powers the new Apache RTR 200 makes it better than the competition and will appeal to the premium segment through its ground breaking innovation.” 

Further, the new variant has more distinctive features such as the exhaust where Apache boasts a double-barrel exhaust which can only be found in a few European versions while the monoshocks in an Apache do not suffer from any time lag like other regular shock absorbers, resulting in a smooth ride on any road and non-stop performance on racetracks. The front suspension, digital interactive speedometer which records performance data while riding, like lap time, etc. helps the biker to improve his race performance with professional feedback as the data is authentic. The rider can also enjoy computerised feedback which no other bike provides with digital interaction with the rev limiter and lap timer. The machine, also known as the Killer Shark, has an advanced four-valve racing O3C oil cooled over square and the five-speed engine is equipped with a balancer shaft mechanism and is programmed to whip up an impressive 20.5 PS @8500 rpm with a torque of 18.1 Nm @ 7000 rpm. The technology behind RTR 200 is what helps term it ‘Sri Lanka’s most intelligent machine’. 

TVS Lanka is a joint venture with United Motors and TVS Motors India and is one of India’s leading two wheeler manufacturers and is ranked among the top seven in the world. The company has three manufacturing plants in India and one in Indonesia. 

Present in over 57 countries, it is renowned for innovation and currently owns over 600 patents. Recently, TVS created history by winning six awards under a single brand name at the recently concluded 15th SLIM Brand Excellence Awards ceremony. 

In all 15 years there hasn’t been a single local or multinational brand which has achieved this milestone. Brand TVS has been deploying an exceptional customer touch point expansion strategy to enhance brand presence through more than 1,400 sales dealerships, service dealerships and spares dealerships. 

TVS Racing Ambassador Ishan Dasanayake riding Apache RTE 200cc Bike

Pix by Ruwan Walpola