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Understanding owners’ love for their car, the best friend that accompanies them everywhere, Godrej Sri Lanka has introduced Carrera, a popular and trusted brand from the Godrej family, to the vehicle care market in Sri Lanka.
Carrera, the tried and tested Indonesian car and motor care brand which is increasingly popular in the Asian region, provides a trustworthy range of professional car care products that will give the very best results in keeping vehicles looking impeccable and clean.
With the discerning segment of customers who value their vehicle, aftermarket of automotive industryin Sri Lanka has shown a remarkable growth in the recent past.
The imperfect roads absorb dirt, mud, rubble and debris from streets and can hit a car while driving, or even when it’s parked. Having a routine car wash every week is essential to make sure that a vehicle is well kept. Besides keeping a vehicle looking nice and clean, car maintenance also helps in protecting the exterior of the car from the damage that dirt, oil and debris can inflict on the paint. While many people prefer to choose a professional car clean service to get their vehicle cleaned, many lack the time and opportunity to do so with their busy schedule. In such instances, the Carrera range becomes handy to those who like to do a ‘do it yourself’ job with the right products.
Anurag Jain, Country Manager of Godrej Sri Lanka commenting on the introduction of Carrera to Sri Lanka, said: “We are delighted to introduce a high quality range of products to Sri Lankan vehicle lovers whose lifestyle has highly evolved. With a large number of vehicles entering into the country, we realise that there is a high demand and opportunity for products like Carrera. The Carrera portfolio covers maintenance products for internal and external requirements of your vehicle. Your car is not just a vehicle but an investment which needs your attention and care. Continuous maintenance of your vehicle will keep up the condition as well as preserve its re-sale value. We believe the affordable price range of Carrera will appeal to the Sri Lankan motor vehicle users.”
The Carrera range provides a one-stop shop solution for all car and motorcycles. The car care products include car shampoo, polish and wax for car, dashboard cleaner and polish, tyre polish and washing sponge. The car shampoo can be used to remove dirt quickly without any streaks or water stains with a nice lemon fragrance.
With the special pre-softened formula, the car polish and wax removes slight scratches of the vehicle and gives the car paint a glossy finish. The car interior wipes provide clean outlook with a fresh fragrance giving electrostatic effects to prevent dust or dirt patches on surfaces. The efficient and effective Carrera tyre polish, specially formulated in gel, can be applied without washing the tyre and gives a long lasting shine. Carrera’s washing sponge is a perfect two-side washing tool, with a soft surface to clean dust and dirt without scratching the surface of the car and a hard surface to clean any dirt at the bottom of the car.
The motor care products consist of motor shampoo, motor polish, lubricant, helm deodorant and motor washing sponge. Carrera motor shampoo removes dirt faster leaving no streaks or water strains. The motor polish contains the latest formula of silicon plus, giving brilliant shine and protects from crust and fungi that can spoil the paint. The specially formulated chain lube contains anti-rust to clean, prevent and eliminate rust and comes in a packaging that is easy to carry and can be stored in the motor. The motor sponge comes in the best shape to facilitate fast washing.
Godrej is a multinational expanding its global footprint by leaps and bounds with a wide range of leading hair care, personal care and home care products and a major player in the Sri Lankan market. It touches the lives of millions of consumers around the world with its high quality and innovative products while providing the best assurance to vehicle owners and their families. Its brands include Godrej Expert, Aer, Abha, Goodknight, Cinthol, HIT and many more which are household names all over the country.