Sunday Dec 15, 2024
Wednesday, 19 June 2013 00:11 - - {{hitsCtrl.values.hits}}
Land Rover marked 65 years of technology and innovation with a celebratory event in the UK at Packington Estate near its Solihull homeland. A ‘HUE’ birthday cake was flown in by special delivery in a Lynx helicopter by a member of the ‘Black Cats’ Royal Navy display team, renowned for thrilling audiences with their dynamic air displays.
In Sri Lanka, Land Rover celebrations were on a much lower key; however SML Frontier Automotive Managing Director Sheran Fernando said that Land Rovers were as much part of the Sri Lankan landscape as they are in the UK.
“The first Land Rovers made their way to Sri Lanka in the early 1950s and were used by the military. I myself took over the agency in 2003, subsequent to which I have now entered into a relationship with the Access Group. This iconic vehicle is now synonymous with luxury living as much as it is with the spirit of adventure and innovation and is now very much a part of the local automobile landscape.”
Fernando went on to say that the desire to create a vehicle that will tackle any terrain has been at the forefront of the Land Rover brand since the foundations were first sketched in the sand by Maurice Wilks. “This principle has subsequently made Land Rover famous around the world since production began in 1948. ‘HUE 166’ was the very first series I Land Rover, affectionately known by many as ‘Huey’, and was prominently displayed at the event”. The occasion also set the scene for the debut of a Special Edition Defender; the LXV (65 in roman numerals). The Defender evolved from the original Land Rover in 1990 and this iconic family of utility vehicles: Land Rover Series I, II, III and Defender have now sold in excess of two million units. Available in five different body styles, the LXV is based on the standard Land Rover Defender which is equipped with the 2.2 litre diesel engine and six-speed manual transmission, producing 122PS at 3,500 rpm of power and 360Nm at 2,000rpm of torque.
This striking special edition sports 16-inch ‘sawtooth’ alloy wheels and comes in Santorini Black or Fuji White with contrast Corris grey roof, grille and headlight surrounds and facia. The interior boasts exclusive full leather seats with LXV embossed front headrests and unique orange contrast stitching on the seats, steering wheel and centre cubby compartment to complement exterior LXV decals. An optional union flag decal can be located on the rear of the vehicle. Prices will be available in August.
Around 150 heritage Land Rovers attended the celebratory event at Packington Estate which was the testing ground for the original 1947-48 Land Rover prototypes through to the Range Rover development vehicles of the late 1960s and early 70s. These vehicles showcased key milestones in Land Rover’s 65-year history and also some 4x4 world firsts such as anti-lock brakes, adjustable air suspension, electronic traction control, hill descent control, terrain response and stop/start technologies.
The vehicles on display demonstrated Land Rover’s legendary breadth of capability, with ploughing, emergency service, military, expedition, royal and concept vehicles all firmly positioning Land Rover as the world’s most versatile vehicle. They sat alongside Land Rover’s current model line-up, the Defender, Discovery, Freelander, Range Rover, Range Rover Sport and Range Rover Evoque and included the brand’s latest technological innovations in the form of the new Electric Defender research vehicle and the world’s first nine-speed transmission for a passenger car.
John Edwards, Land Rover’s Global Brand Director said: “Land Rover is celebrating 65 years of proud heritage. It is in fact a dual celebration, as March saw Land Rover deliver the strongest ever monthly and quarterly sales performance in its history.”
Fernando went on to say that since 1948, every component in a Land Rover has been designed and engineered with intent and Land Rover continues to this day, to build the world’s most capable all-purpose vehicles. “A blend of refinement, performance and unmatched all-terrain capability make Land Rover vehicles distinctive and unique, ready to tackle the world’s most challenging and inhospitable terrain.”
The all-new Range Rover and Range Rover Sport are the result of unprecedented investment in technology, in engineering and in the Land rover manufacturing facilities, in order to produce the world’s first SUVs with a lightweight aluminium body structure. “Investing in innovation has always been the lifeblood of Land Rover and they will continue to develop innovative new technology and sustainable motoring solutions for the future, whilst retaining the class-leading and legendary breadth of capability that Land Rover’s heritage is built upon.”