Kia Sorento awarded 5-Star safety rating by US Govt. agency

Monday, 27 January 2014 00:00 - - {{hitsCtrl.values.hits}}

The 2014 edition of the Kia Sorento which arrived in Sri Lanka in May 2013, has been awarded the 5-star safety rating by the National Highway Traffic Safety Administration (NHTSA) in the USA, the highest possible overall safety rating in that country. The coveted rating recognises the new Sorento’s outstanding performance in frontal and side impact crash tests as well as high marks in rollover testing, the company said. The Kia Sorento is one of the highest selling SUVs in Sri Lanka, where its design-driven performance, features and value-for-money price enable it to out-compete Japanese and European marques. In addition to the NHTSA’s 5-star rating, the 2014 Kia Sorento has also been named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS).

“For thousands of satisfied KIA Sorento owners in Sri Lanka, news of these safety ratings will be like icing on the cake,” said Mahen Thambiah, Managing Director of Kia Motors (Lanka) Ltd., Kia’s ‘Distributor of Distinction’ in Asia in 2012-13. “They are already proud of their choice of vehicle, and these endorsements of the Sorento’s safety performance will further strengthen their confidence.” Portrayed as ‘an expression of unrivalled refinement,’ the new Sorento is described by its manufacturer as a more mature and sophisticated SUV that sets a new standard for style, comfort, performance, safety and convenience. Even smarter and safer than its previous version and endowed with enhanced styling, the new seven-seater offers several noteworthy new features that have reinforced its status as one of the most popular vehicles in Sri Lanka in the category. Kia Motors Corporation, a maker of quality vehicles for the young-at-heart, was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of $ 42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan – “The Power to Surprise” – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations. Kia Motors (Lanka) Ltd. has represented the Kia brand in Sri Lanka since 1996.