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The Ford EcoSport received another achievement when it recently emerged as the highest ranked SUV in an India Initial Quality Study (IQS) from the J.D. Power and Associates. This is the second consecutive year the EcoSport has earned this award.
J.D. Power and Associates studies and evaluates products and services based on customer feedback regarding their experiences. These studies allow businesses to make educated decisions for implementing improvement initiatives. The research is an entirely independent process, funded by J.D. Power and Associates, and results are solely based on the opinions of verified vehicle owners.
“Winning the J.D. Power IQS award for the second consecutive year is a reinforcement of our commitment to bring best in class products for our customers,” said Ford India Executive Director Marketing Sales and Service Anurag Mehrotra.
Launched in 2013, EcoSport continues to set the standard in India’s fast-growing compact utility segment with its design, development and value proposition. Delivering the feel and dynamics of a car, combined the rugged looks and versatility of an SUV, the Ford EcoSport epitomises Ford product-led transformation in India.
