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Department of the National University of Science and Technology (NUST), by powering their engineering students to present a ‘Made in Pakistan’ single seater Auto Cross car at the Formula Student Competition at the prestigious Silverstone Grand Prix circuit where 114 teams will display their engineering strengths from 9 to 13 July.
Interactive Group, a diversified company who specialises in Information Technology-based specialised services strongly operates in Pakistan, United Arab Emirates and Saudi Arabia and provides a vast portfolio of products and services in the IT domain to the public and corporate sectors in the region. With strong roots in Pakistan, Interactive Group has deployed its healthcare solutions in over 50 hospitals catering for over 11 million patients annually along with undertaking large telecommunications infrastructure projects like establishing Paktel Ltd. with cable and wireless, first nationwide VSAT 
networks for the public sector, first free to air TV channels over satellite; National Police ICT infrastructure; building tens of data centres; a public safety network that interconnects all the police stations in Pakistan. The company who has been supporting to the NUST students financially since their very first participation in the coveted event in 2012.
“When I was first approached to support this initiative, I had no hesitation as I saw this as a great avenue for the youngsters of Pakistan to display their talent. However, it was important that we look at how we could contribute to this cause in many ways. Since Pakistan does not have great roots into motor racing, I was compelled to look outward. Therefore we invited Sri Lanka’s most successful motor racing company and brand EZY Racing to partner with us,” said the CEO of Interactive Group Shahid Mahmud.
Named after martyred Naval Captain Nadeem Ahmed (Shaheed), the students of Mechanical Engineering Department of the National University of Science and Technology (NUST), along Pakistan’s leading IT and technology enabling company, Interactive Group recently unveiled the Interactive EZY Racing Formula NUST Car. The car which 
is scheduled to participate in formula student motorsport competition to be held at Silverstone, UK, is powered by the Interactive EZY Racing (newly formed partnership between Interactive Group and EZY Racing) during the next month. Terming it a major development aimed towards revival of International sports in Pakistan. Renowned Sri Lankan motor sporting giant, EZY Racing and Pakistan’s leading IT and technology enabling company, Interactive Group also signed a multi-year partnership targeting uplift and international launch of motor sports in the country. The NUST initiative is the newly formed partnership’s first venture, where they power the Pakistan Student Team as Interactive EZY Racing.
Commenting on the launch of the sports car by students of NUST, the Chief Guest, CEO of the Interactive Group, Shahid Mahmud said: “I am extremely excited about the launch of a locally manufactured sports car that will compete at an international circuit and will help build a soft image of the country in the world.”
According to him, the 29 member students of NUST that designed the sports car deserved all the credit. “We will support the students of NUST by taking the car to all the major cities of the country and showcase the hard work of these students that have brought pride to the nation.” Shafraz Hamzadeen, CEO of EZY Racing, addressing at the unveiling ceremony stated: “It is a great privilege for us to be able to provide a helping hand to a set of passionate individuals who in my belief have been able to set a new dimension for Pakistani motor sports. Our partnership with Interactive focuses on us taking motor sports to the developing nations where we intend on engaging in a multitude activities. The development of the sport in motor racing wise merging markets is one of our priorities. The first step to this is powering the Interactive EZY Racing Formula NUST Car to compete in a global platform.”
Hamzadeen further commented that renowned EZY Racing drivers Sajaad Zuhair and Dilan Seneviratne will be travelling to Pakistan to train the Interactive EZY Racing Formula NUST drivers in preparation for the global tournament.
EZY Racing, a subsidiary of Singapore-based EZY Corporation who operates in 14 countries, started their journey in Sri Lanka by becoming the country’s first (and to date only) professional motor racing company in 2010. EZY Racing who initially set about with a bision to be the very first Sri Lankan-based motor racing company to successfully compete in the International Motor Racing Arena, have firmly set their sights in making 
this vision a reality in 2014 by becoming Sri Lanka’s first motor racing company to achieve this coveted feat.
The Black and Red Team who have been very successful as a motor racing brand in Sri Lanka, recently announced their intentions of setting operations in overseas countries in a bid to take the brand EZY Racing International. Their partnership with Interactive Group is seen as the foundation for their brands internationalization. EZY Racing which has a very strong followership of 44,000 motor racing fans (www.fb.com/ezyracing) now intends on increasing it further by becoming Sri Lanka’s pride internationally.
