DIMO hosts top tyre dealers at Annual DIMO-MRF Tyre Channel Partner Convention 2015

DIMO Chairman and Managing Director Ranjith Pandithage addressing the gathering

Diesel & Motor Engineering PLC (DIMO), the sole distributor for MRF Truck and Bus Tyres in Sri Lanka, hosted the top 50 dealers and their families at the Jetwing Beach and Jetwing Blue hotels recently for the Annual DIMO-MRF Tyre Channel Partner Convention 2015. The gala convention, which rewarded the dedications of the dealers to the brand, took place at Jetwing Blue Hotel with the participation of the Management of DIMO, MRF Country Representatives and the Tyre Division Team.

Out of the top 50 channel partners, the top 10 partners were awarded with a return air-ticket to Switzerland while the rest of the 40 dealers were awarded with a return air-ticket to Singapore. The awards ceremony was a colourful and an extravagant event. Singing by Soul Sounds, dancing by Prashadi, drum display by Nadro, acts by comedians and performances by the musical band ‘Waayo’ made the evening an unforgettable one.

The channel partner convention was graced by DIMO Chairman/Managing Director Ranjith Pandithage, DIMO Director Channa Weerawardane, DIMO Director Suresh Gooneratne, DIMO Director Sarath Algama, MRF Resident Manager Krishantha Peiris, DGM – Commercial Vehicle Tyres Anas Mohamed, DGM – Passenger Vehicle Tyres Ramesh Somaratne and several members of the GMC of DIMO. 

All channel partners and their families were given MRF branded T-shirts, while especially made MRF Junior Fan T-shirts were given to all children who were present. The event kicked off with the (Game Kade) concept where the invitees were given a different experience to taste traditional food and drinks. The Channel Partners then gathered for a group photo and were then escorted by Nadro drummers to the Jetwing Blue Ballroom where the awards ceremony was held. The ceremony commenced with a warm welcome by Ranjith Pandithage where he highlighted the importance of selling high quality tyres such as MRF Truck and Bus Tyres ensuring the safety of the passengers. He further emphasised on the exceptional after sales services instigated by DIMO for all the customers.

On Sunday, channel partners and their families got the opportunity to get involved with games and activities. There were competitions for the kids and adults, where everyone actively took part. Many gifts were given away to children, wives and gents. The highlight of the day was the MRF Tyre rolling competition – where channel partners underwent a tough physical challenge to roll MRF tyres a distance of 50 m. A special cookery demonstration was also carried out by the Head Chef of the Jetwing Blue Hotel. The two-day event came to a conclusion with the giving away of MRF souvenir mugs for the channel partners as they checked out from the hotel after Lunch. The top 50 dealers and families were treated to a memorable experience by DIMO during the two-day program.

MRF Truck and Bus tyres are the market leader in Sri Lanka among commercial vehicle tyres. MRF is one of the leading tyre manufacturers in India, investing significantly on research and designing with leading design and testing laboratories and with more than 300 engineers and scientists.

DIMO is one of the leading companies in Sri Lanka representing the best engineered brands around the world, which includes Mercedes-Benz, Bosch, Siemens, Michelin, Kumho and TATA. DIMO celebrated their 75th Anniversary in 2014 and was selected as a Great Place to Work for the third consecutive year in 2015.