Established in 1949, Associated Motorways Ltd., (AMW) has established its dominance in the market over the last six decades, bringing world-class products and services to a growing customer base. Among the renowned automobile brands that AMW has benchmarked as being leaders in their respective classes are Suzuki, Suzuki Maruti, Nissan and Yamaha, as well as Piaggio. AMW has, in turn, established a rewards program to show its appreciation to loyal brand customers. The highly successful AMW Loyalty Program currently enjoys a membership of over 18,000.
“The smiles of satisfaction of our loyal customers, has helped us grow by leaps and bounds, and it is time that they are rewarded for their loyalty,” said AMW Group Managing Director Samantha Rajapaksa.
While the Loyalty Program is open to all owners of Suzuki, Nissan, Yamaha and Piaggio motor vehicles, customers can obtain application forms from any AMW showroom, service centre or authorised dealership across the island. The Loyalty program offers special discounts and rates on services and spare parts among other benefits.
AMW, product portfolio includes the No. 1 best-selling automobile brand in Sri Lanka – Suzuki. The brand’s portfolio includes the Alto, Alto K10, Zen, Estilo, Wagon R, Swift, Ertiga, and the Grand Vitrara. In addition, global brand Nissan is also represented with the eponymous Nissan Sunny, Sylphy, Teana, Xtrail and the legendary Nissan Patrol.
A leader in the economy segment, AMW’s product offering includes the Suzuki Alto 800 – everyone’s first car, while Japanese motorcycle brand Yamaha has captured significant market share with renowned models including the FZ, FZ-S, Fazer, SZR, SZX I the motorcycle category and the Alpha and Ray in the scooter segment. Catering to all customer segments, three-wheeler brand Piaggio offers a premium selection of vehicles, ranging from passenger to goods vehicles in both petrol and diesel version, including the D3S, City Diesel, Petrol, Pickup and Delivery, making it the brand with most number of models.
Among other brands marketed by AMW are tyre brand Goodyear, as well as lubricant brand Castrol, New Holland tractors. In addition, the brand financing arm AMW Capital Leasing offers a comprehensive portfolio of financing solutions, and has established AMW as a preeminent conglomerate in the island.