TVS Motor Company and BMW Motorrad announce expansion of cooperation agreement for future technologies

Tuesday, 11 January 2022 03:07 - - {{hitsCtrl.values.hits}}

TVS Motor Company and BMW Motorrad have announced that they are extending and expanding their long-term partnership with the joint development of new platforms and future e-technologies, including electric vehicles.

Based on this decision, TVS Motor Company’s scope will include the design and development of future BMW Motorrad products and delivering world-class quality, supply chain management, and industrialisation. Under this enhanced cooperation, both companies have identified a range of products and technologies to deliver significant business benefits.

BMW Motorrad and TVS Motor Company will develop common platforms by mutually tapping the emerging technologies in the future mobility space, keeping in mind the global requirements of customer segments in various markets. Exclusive products for both companies will be developed on these common platforms, and the companies will retail their products globally.

TVS Motor Company will continue to bring on board engineering prowess in design, manufacturing and supply chain capabilities and provide best-in-class quality and economic advantage. The first product through this cooperation will be showcased in the next 24 months.

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the $ 8.5 billion TVS Group. TVS has a presence in over 70 countries globally. Meanwhile, the BMW Group is the world’s leading premum manufacturer of automobiles and motorcyclies throughout its four brands: BMW, MINI, Rolls-Royce and BMW Motorrad. The Group’s production network comprises 31 production and assembly facilities across 15 countries. The partnership is a win-win for both parties.

In April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe. This collaboration has resulted in three products on the 310cc platform: BMW G 310 R, BMW 310 GS, and TVS Motor Company’s TVS Apache RR 310.

With over 100,000 customers, the products have been well accepted in all the leading markets like the EU, USA, Japan, China and India. The success of this cooperation has been the steppingstone of extending and expanding the partnership.

TVS is a renowned automotive brand that offers an innovative, reliable and dynamic range of motor cycles and scooters. The company offers a range of innovative and reliable automobile models that incorporates a wide array of consumer choice including colour, performance and unmatched mileage.

TVS Lanka Ltd. is a sole distributor in Sri Lanka for TVS Two-Wheeler range and its spare parts. TVS Lanka provides service excellence to customers through an extensive service network as well as the availability of spare parts.